Director, Audience Intelligence Products

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $159k / year

⏰ Full Time

🔴 Lead

👔 Director

Where this job comes from

Posted on Circana's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Circana

5001 - 10000 employees

🤝 B2B

💼 Consulting

B2B • Consulting

Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.

📋 Description

• Define the vision and roadmap for audience and signal intelligence products • Develop capabilities for audience discovery, segmentation, enrichment, activation, and measurement • Identify opportunities to responsibly combine consumer, purchase, media, and behavioral signals • Partner with data science, identity, privacy, technology, and commercial teams • Establish product requirements for predictive audience models and AI-enabled recommendations • Build partnerships and integrations to extend product reach and client value • Develop commercialization strategies, including use cases, packaging, and pricing • Monitor industry developments related to identity, privacy, audience addressability, and data collaboration • Serve as a senior product expert with clients, partners, and internal stakeholders

🎯 Requirements

• Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields • Understanding of audience segmentation, identity frameworks, data activation, and media measurement • Familiarity with privacy-conscious data practices and evolving industry standards • Experience commercializing data-driven or AI-enabled products • Strong strategic, analytical, and client-facing skills • Ability to lead across technical and nontechnical teams • Bachelor’s degree or equivalent experience • Advanced degree preferred • Successful completion of a background check may be required • Work location: US Remote

🏖️ Benefits

• Flexible and accommodating work environment • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k) • Background check handled in accordance with local legislation • Current employer will not be contacted without permission • AI-assisted resume screening

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