VP Product – Retail Media Measurement & Optimization

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🔥 0 minutes ago

🌽 Illinois, New York – Remote

🌽 Illinois – Remote 🗽 New York – Remote

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Circana

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

💼 Consulting

B2B • Consulting

Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.

📋 Description

• Define the future of cross-Retail Media Network measurement, advertiser effectiveness and AI-powered commerce intelligence • Create the industry standard for retail media effectiveness measurement • Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners • Connect incrementality, attribution and optimization into a unified platform • Drive software, data and measurement revenue growth • Establish Circana as the trusted neutral measurement layer across RMNs • Own product vision, roadmap, investment strategy and commercialization • Lead products spanning lift measurement, benchmarking, media optimization, AI insights and analytics • Integrate additional measurement capabilities such as match market testing and Market Mix Modeling • Partner with Data Science and Engineering to operationalize incrementality, causal inference and AI • Build scalable self-service experiences and ecosystem integrations • Influence executive clients, retailers and strategic partners • Recruit and develop product talent

🎯 Requirements

• 12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media • Proven success launching enterprise data, measurement or analytics products • Strong executive presence and customer-facing leadership • Bachelor’s degree in quantitative discipline • Familiar working knowledge with Retail Media Networks such as Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective • Knowledge of retail media ecosystem platforms such as Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms • Commerce and social platform experience with TikTok Shop, Meta Commerce, Pinterest or similar organizations • Familiarity with measurement and analytics offerings such as Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI • Technical expertise in Retail Media Networks, incrementality measurement, causal inference and econometrics, attribution and media optimization, AI/ML-based insights and recommendation systems, and retail, media and consumer data ecosystems • MBA, MS or PhD preferred • Successful completion of a background check may be required • Must be eligible to work in the United States is not explicitly stated

🏖️ Benefits

• Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k)