Integrated Marketing Lead

Job not on LinkedIn

🔥 13 hours ago

🏈 North America – Remote

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

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Canadian Journalism Foundation

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 1990

📱 Media

📚 Education

🌍 Social Impact

Media • Education • Social Impact

Canadian Journalism Foundation is a charitable organization that supports, celebrates, and fosters excellence in journalism. Founded in 1990, CJF enhances the public's understanding of fact-based journalism and facilitates dialogue on the role and challenges of journalism in Canadian society, particularly in the digital era. Through various programs, including awards and fellowships, the Foundation provides opportunities for emerging and experienced journalists to improve their skills and contribute to the media landscape.

📋 Description

• Plan and execute social media-led campaigns from concept through measurement • Support partner and product-led launches with coordinated social, influencer, and paid promotion • Assist with integrated marketing campaigns across digital, social, paid, influencer, and events • Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns • Explore, evaluate, and manage the brand's presence on emerging social platforms • Run social listening and bring community and customer feedback to Product and other teams • Own daily social management and content creation across Walrus channels • Build and scale the Walrus YouTube channel, including content roadmaps, uploads, and optimization • Maintain content schedules and write and edit channel-specific social copy • Own channel-level voice guidelines across LinkedIn, X, YouTube, and other channels • Partner with Content and Community teams to create human-centered use-case content • Organize and execute Walrus-hosted X Spaces • Amplify executive communications and advise on leadership social presence • Build and run a B2B influencer program, including paid partnerships, contracts, budget, and agency management • Coordinate influencer content for campaigns, launches, and events and measure impact • Support event execution and own brand presence, merch, guerrilla marketing, and influencer activations • Own digital and social activation around events • Own select partner marketing campaigns from planning through reporting • Support co-marketing, joint announcements, customer stories, and case studies • Run partner campaigns across owned channels including social, YouTube, and X Spaces • Help set growth marketing strategy and coordinate with the growth marketing contractor • Review paid performance against pipeline, lead, and developer signup targets • Ensure messaging and brand cohesion across paid campaigns • Manage marketing projects, schedules, editorial calendars, and delivery tracking • Build and share AI workflows and tools for content production and campaign execution • Collaborate with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms teams

🎯 Requirements

• 6–9 years of experience in integrated, social, or growth marketing • Demonstrated ownership of B2B brand social channels • Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget • Hands-on paid or growth marketing experience, including shaping strategy and reviewing performance against pipeline, lead, and signup targets • Experience working with agencies or contractors who run day-to-day execution • Experience supporting events, including merch, on-site activations, and guerrilla marketing • Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners • Proven B2B marketing experience, ideally with enterprise audiences • Experience running social listening and translating insights into content and campaign decisions • Experience supporting executive or leadership communications on social • Strong organizational and project management skills • Excellent written and verbal communication skills • Proficiency in social media management and listening tools, paid ad platforms, analytics tools, and content management systems • Experience building AI workflows for marketing content and operations is a plus • Solid understanding of copywriting, SEO, PPC, and analytics • Creative problem-solving skills and attention to detail • Ability to work independently and as part of a team in a fast-paced environment • Willingness to travel approximately 15% of the time

🏖️ Benefits

• Remote work arrangement • Approximately 15% travel associated with events

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