Principal Demand Generation Lead

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

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CLASP

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

CLASP is a global nonprofit organization that advances appliance energy efficiency through policy advice, research, capacity building, and programmatic support. The organization produces and shares research, tools, and insights on efficient appliances (e. g. , air conditioners, refrigerators, fans, solar water pumps, LED lighting) to reduce emissions, expand clean energy access, and improve livelihoods, working with governments, industry, and partners across five continents. CLASP focuses on practical solutions, standards, and finance approaches to drive energy savings, emissions reductions, and equitable access to efficient appliances.

📋 Description

• Design and drive Clasp's full-funnel demand generation strategy • Own the tracking and reporting of Clasp's demand funnel metrics inside HubSpot • Maintain and iterate on the systems and campaign tracking that run the marketing engine • Lead Clasp's thought-leadership agenda (white papers, reports, blog, video), webinars, and content partnerships • Decide which channels reach more of the right audience and drive leads to the team • Build a documented feedback loop with Sales on lead quality. • Operate with high agency and a roll-up-your-sleeves mentality in a lean, early-stage environment.

🎯 Requirements

• 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup. • Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. • You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook. • Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. • Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. • A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made.

🏖️ Benefits

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • 401k • Commuter benefits • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.