Director, Lead Generation

Job not on LinkedIn

🔥 9 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

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MDVIP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🏥 Healthcare

☁️ SaaS

👥 B2C

💰 Private equity on 2005-01

Healthcare • SaaS • B2C

MDVIP is a US-based healthcare membership company that provides personalized primary care through a network of affiliated physicians. Members pay an annual fee (with options to pay every 3, 6, or 12 months) for access to a dedicated physician who manages a smaller patient panel (~600 patients) allowing longer visits, same-day or next-day appointments, after-hours availability, and a comprehensive Annual Wellness Program that includes advanced labs, in-depth screenings, and a personalized care plan. MDVIP complements existing insurance/Medicare by billing routine and specialist/hospital services through insurance while the membership fee covers the enhanced primary care experience and wellness program. The company also connects members with Medical Centers of Excellence (e. g. , Cleveland Clinic, Mayo Clinic) for advanced care and serves employers looking to improve wellness and retention.

📋 Description

• Develop and lead the national physician lead-generation strategy, including digital, email, content syndication, paid media, event recruitment, referral programs, partnerships, and outbound campaigns. • Build and manage a scalable lead-generation ecosystem that produces a predictable volume of high-quality physician prospects. • Oversee and manage campaign planning, execution, optimization, and performance reporting across all channels. • Collaborate with internal teams to optimize website content, landing pages, SEO, and marketing automation workflows that support physician acquisition. • Partner with internal teams to define target physician segments, build predictive models, and establish scoring and qualification criteria. • Lead the development of thought-leadership content and messaging for physician audiences. • Manage and improve the lead-handling process, ensuring accurate tracking, timely follow-up, and seamless lead flow into recruitment systems. • Monitor campaign performance, budget utilization, and ROI; produce executive-level insights and dashboards. • Foster strong relationships with internal stakeholders to drive alignment and accelerate funnel progress. • Ensure all physician-facing marketing efforts comply with regulatory guidelines.

🎯 Requirements

• Bachelor’s degree or equivalent • Seven (7) years of marketing, growth, or demand-generation experience • Experience in managing digital marketing channels (Meta, Google, etc.) • MBA or advanced degree preferred • Experience marketing to physicians • Expertise with Salesforce CRM • Understanding of healthcare industry trends and physician engagement

🏖️ Benefits

• Medical/prescription drug coverage • Dental coverage • Vision coverage • Flexible Spending Account • Health Savings Account • Dependent Care Flexible Spending Account • Basic and Supplemental Life Insurance & Accidental Death and Dismemberment • Disability Income Protection Plan • Employee Assistance Program • 401(k) retirement program • Vacation • Paid Holidays and Personal time • Paid Sick and Family and Medical Leave time as required by law