Senior Web Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $120k - $163k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Climb Channel Solutions NA

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1982

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Climb Channel Solutions NA is an IT distribution company focused on providing leading and innovative technology solutions. They support technology resellers by offering expertise in areas such as virtualization, cloud, data management, and cybersecurity, thereby enhancing their partners' success. Climb is dedicated to transforming IT distribution with exceptional service and an extensive vendor marketplace to facilitate business growth for its partners across various sectors, including public and private markets.

📋 Description

• Define website structure, journey logic, and standards across web properties • Map web experiences to buyer personas and journey stages from discovery through decision • Own page conversion and engagement performance • Run continuous A/B and multivariate testing and optimization programs • Improve conversion paths and engagement metrics • Own brand visibility across traditional search, answer engines, and AI-driven discovery • Direct technical SEO, structured data, direct-answer placements, and accurate representation in LLM-powered search • Develop strategy, requirements, and briefs for internal development and design teams • Prioritize the web roadmap and set standards aligned with business objectives • Partner with Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales • Define KPIs, build dashboards, and report web performance • Tie web metrics to pipeline and revenue across the funnel

🎯 Requirements

• 7+ years in digital/web marketing, ideally in B2B SaaS or cybersecurity • Demonstrated ownership of web strategy and performance outcomes • Strong grasp of persona-based marketing and multi-stakeholder buyer journeys • Proven experience directing or briefing development and design teams • Cross-functional partnership with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales • Strong command of SEO, AEO, GEO, conversion rate optimization, and web analytics such as GA4 • Fluency with CMS platforms, A/B testing tools, SEO/AEO tooling including Semrush, Ahrefs, and Screaming Frog, and tag/analytics management • Ability to translate business goals into clear technical and design requirements • Data-driven mindset and strong cross-functional communication • Bonus: familiarity with ABM motions, marketing attribution, and selling to technical and security audiences • Successful completion of a comprehensive criminal background check upon conditional offer • Verification of education and employment upon conditional offer

🏖️ Benefits

• Meaningful bonus program • Healthcare insurance • Pension/retirement matching • Comprehensive life insurance • Employee assistance program • Time off plans • Paid company holidays • Career progression • Culture of innovation