Field Marketing Manager – Enterprise Segment

Job not on LinkedIn

🔥 0 minutes ago

🦌 Connecticut, New Jersey, +5 more states – Remote

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💵 $120.1k - $202.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of SailPoint

SailPoint

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

SailPoint is a leader in identity security solutions, providing an intelligent and autonomous platform designed to meet the evolving security needs of modern enterprises. Their products, including IdentityIQ and Identity Security Cloud, offer a unified and comprehensive approach to managing and securing enterprise identities. SailPoint helps organizations mitigate cyber risks, improve IT efficiency, and maintain compliance through advanced capabilities such as cloud infrastructure entitlement management, non-employee risk management, and data access security. By integrating AI and machine learning, SailPoint enables organizations to streamline identity processes, enhance security measures, and accelerate onboarding. They serve multiple industries, including education, financial services, government, and healthcare, by offering tailored identity governance and administration solutions.

📋 Description

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities • Build and generate pipeline through a holistic marketing go-to-market approach • Act as strategic partner to regional sales leadership and trusted marketing and business advisor • Track, analyze, and report on marketing activities, programs, and pipeline performance • Provide insights and recommendations for optimization • Plan and manage first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops • Develop and drive customized account-based regional marketing campaigns for strategic accounts • Leverage data, insights, and buyer personas to deliver tailored engagement • Collaborate with product marketing, demand generation, campaigns, and partner teams • Define target accounts, buyer personas, messaging, and campaign activation • Influence development of content supporting integrated campaigns from awareness to conversion • Manage budget, ROI, and performance metrics for regional marketing programs • Complete onboarding and training during the first 30 days • Observe the region and identify gaps and opportunities within 60 days • Develop and begin executing a comprehensive marketing plan within 90 days

🎯 Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field • MBA a plus • 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles • Proven success developing and executing field marketing campaigns, events, and regional demand generation efforts • Strategic, solutions-oriented mindset with ability to analyze complex situations, identify opportunities, and recommend clear actions • Understanding of Strategic accounts buying dynamics and behaviors in US East & Central • Excellent written and verbal presentation and communication skills • Ability to develop strategic marketing plans and tailor messaging to diverse audiences • Exceptional program and project management skills • Ability to manage multiple initiatives simultaneously and meet deadlines and goals • Strong analytical mindset and results-driven approach • Ability to pull, analyze, and interpret data and adjust tactics accordingly • Familiarity with Salesforce, Marketo, 6Sense, and Tableau • Ability to travel regionally 15%-25% as needed

🏖️ Benefits

• Medical, dental, and vision insurance • Short-term and long-term disability coverage • Life insurance and Accidental Death & Dismemberment (AD&D) • Supplemental life insurance for employees, spouses, and children • Flexible spending accounts for health care and dependent care • Limited purpose flexible spending account • 401(k) Savings and Investment Plan with company matching • Flexible vacation policy • 8 paid holidays annually • Sick leave • Paid parental leave • Employee Assistance Program (EAP) and Care Counselors • Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options • Health Savings Account (HSA) with employer contribution • May be eligible for SailPoint Corporate Bonus Plan or role-specific commission • Potential eligibility for equity participation • Regional travel allowance implied by ability to travel regionally as needed

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