Senior Field Marketing Manager

🕒 August 29

🇺🇸 United States – Remote

💵 $133.6k - $200.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Develop and execute comprehensive regional marketing plans aligned to sales and marketing priorities, growth objectives, and target account strategies • Build quarterly and annual marketing plans supporting pipeline, revenue, client expansion, and brand awareness goals • Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives • Serve as a trusted marketing advisor to regional sales leadership and account teams • Develop and execute account-based marketing programs for strategic target accounts • Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centers • Create personalized experiences and campaigns for named accounts and key buying groups • Drive engagement through executive programs, client events, digital campaigns, and thought leadership initiatives • Activate industry-specific campaigns and messaging across priority verticals • Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities • Drive measurable contribution to pipeline creation, influenced pipeline, and opportunity acceleration • Optimize lead flow, conversion, campaign performance, and program results • Develop client and prospect experiences including executive briefings, VIP events, roundtables, conferences, and client appreciation programs • Plan and execute virtual, hybrid, and in-person events, webinars, customer events, and tradeshows • Manage event strategy, execution, follow-up, measurement, and ROI • Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance • Track pipeline contribution, campaign influence, event ROI, and engagement metrics • Deliver actionable recommendations and business insights to stakeholders

🎯 Requirements

• 7+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization • Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact • Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders • Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology • Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing • Experience managing client events, executive programs, conferences, and integrated marketing campaigns • Strong project management, communication, and stakeholder management skills • Analytical mindset with experience measuring marketing performance and ROI • Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred • Ability to travel throughout the U.S. East and North America as needed

🏖️ Benefits

• Competitive compensation and benefits • Remote work environment • Ongoing career development and growth opportunities • Access to comprehensive benefits supporting physical, emotional, and financial wellbeing • Vacation entitlement and paid time off • Bonus or commission compensation opportunities for eligible roles • Flexible work environment • Exposure to multiple industries, solutions, and go-to-market motions • Collaboration with talented teams across the Americas and around the world