Field Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $108.3k - $162.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Develop and execute comprehensive regional marketing plans aligned with sales and marketing priorities, growth objectives, target account strategies, and regional business goals • Build quarterly and annual plans supporting pipeline, revenue, client expansion, and brand awareness • Align investments and activities to priority accounts, industry segments, key solutions, and regional objectives • Advise regional sales leadership and account teams on marketing strategy • Develop and execute account-based marketing programs for strategic target accounts • Align marketing activities with account plans, whitespace opportunities, executive relationships, and buying centers • Create personalized campaigns and experiences for named accounts and key buying groups • Drive target-account engagement through executive programs, client events, digital campaigns, and thought leadership • Activate industry-specific campaigns and messaging across priority verticals • Tailor programs and content to target-industry needs and challenges • Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives • Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities • Drive measurable pipeline creation, influenced pipeline, and opportunity acceleration • Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion • Track campaign performance and optimize programs based on business results • Develop executive briefings, VIP events, roundtables, conferences, and client appreciation programs • Partner with sales to deepen key client and prospect relationships • Create executive-to-executive engagement opportunities • Plan and execute virtual, hybrid, and in-person events, webinars, customer events, and tradeshows • Manage event strategy, execution, follow-up, measurement, and ROI • Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance • Track pipeline contribution, campaign influence, event ROI, and engagement metrics • Deliver actionable recommendations and business insights to stakeholders

🎯 Requirements

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization • Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact • Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders • Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology • Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing • Experience managing client events, executive programs, conferences, and integrated marketing campaigns • Strong project management, communication, and stakeholder management skills • Analytical mindset with experience measuring marketing performance and ROI • Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred • Ability to travel throughout the U.S. East and North America as needed

🏖️ Benefits

• Competitive compensation and benefits • Remote work environment • Ongoing career development and growth opportunities • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Comprehensive benefits package supporting physical, emotional, and financial wellbeing • Reasonable accommodation during the application or recruiting process