Senior Lifecycle Marketing Manager

🕒 August 28

🇺🇸 United States – Remote

💵 $145k - $185k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 32%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Talkiatry

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

👥 B2C

Healthcare • B2C

Talkiatry is a virtual psychiatry provider that delivers 100% online psychiatric care and medication management. The platform matches patients to licensed psychiatrists and other clinicians, offers follow-up care with the same provider, and treats conditions such as ADHD, anxiety, depression, bipolar disorder, OCD, PTSD, insomnia and peripartum/postpartum needs. Talkiatry operates in-network with major insurers, provides copay estimates, a patient portal, and resources like quizzes and medication information. The site notes its clinicians average 10 years of experience, represent multiple subspecialties, and speak many languages.

📋 Description

• Own measurable performance improvements across the full patient lifecycle, including onboarding, activation, early care, and long-term retention • Design, execute, and analyze experiments and targeted initiatives to improve intake and activation rates, accelerate early care progression, and strengthen ongoing engagement • Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels • Build experimentation roadmaps tied to lifecycle KPIs such as no-show/late-cancel rates, visit completion, and retention • Analyze funnel performance, segment variation, and state-level variation to identify gaps and prioritize improvements • Test and evaluate AI-powered lifecycle capabilities, including send-time optimization, predictive segmentation, dynamic content, and propensity modeling • Partner with Data, Engineering, and Operations to integrate machine-learning signals into lifecycle triggers and journeys • Validate model performance, monitor drift, and ground AI-assisted decisions in patient outcomes and business impact • Own the analytical layer for lifecycle performance, including reporting frameworks and real-time dashboards • Write SQL queries and partner with Analytics and BI teams to surface insights from patient behavior, funnel performance, and experiment results • Define success metrics, ensure proper instrumentation, and enforce incrementality standards • Lead cross-functional alignment across Product, Operations, Marketing Operations, Data Engineering, and Creative • Partner with Technical Lifecycle and Marketing Operations to design, instrument, and launch experiments • Collaborate with Creative on messaging hypotheses and content strategy • Align behavioral and product signals with lifecycle programs for a coherent patient experience across channels

🎯 Requirements

• 5 to 8 or more years of experience in growth, lifecycle, or performance marketing with a track record of driving measurable outcomes • Strong SQL proficiency or willingness to learn • Comfort operating in data warehouses; Snowflake experience preferred • Experience designing, measuring, and iterating on structured experiments • Understanding of incrementality • Deep familiarity with cohort analysis, funnel diagnostics, and segment-level performance variation • Curiosity about AI and ML applications in lifecycle marketing, including predictive modeling, dynamic content, propensity scoring, and intelligent automation • Analytical rigor to critically evaluate AI and ML applications • Comfort testing and forming opinions on new tools quickly • Ability to distinguish real lift from noise • Strong problem-solving skills • Ability to translate complex data into clear, concise business recommendations • Must be authorized to work in the U.S.; Talkiatry participates in E-Verify

🏖️ Benefits

• Medical, dental, and vision insurance effective day 1 of employment • 401(k) with match • Generous PTO • Paid holidays • Paid parental leave • Learning and professional development opportunities • Team well-being focus • Collaborative work environment