Principal Senior Event Marketing Manager

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Logo of Cloud Software Group

Cloud Software Group

10,000+ employees

Software • Cloud Computing • Technology

Cloud Software Group is a leading cloud solution provider formed from the merger of Citrix and TIBCO. Serving over 100 million users worldwide, this company offers a suite of cloud-based products designed to facilitate remote work across various industries. Cloud Software Group is committed to fostering a diverse and inclusive workplace, emphasizing innovation and growth. The company seeks to empower its team to contribute to the future of work by leveraging diverse experiences and taking calculated risks.

📋 Description

• Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations. • Serve as the primary event operations point of contact for Partner Marketing. • Develop and manage partner event toolkits and enablement materials. • Coordinate Citrix participation in partner-hosted or partner-led events. • Track partner event performance and report findings. • Collaborate with Partner Marketing and Channel Sales.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience. • 6+ years of B2B event marketing, field & experiential, or strategic events — ideally in enterprise SaaS or tech. • Experience supporting or owning partner- or channel-facing event programs. • Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds. • Experienced in managing external vendors and agencies with confidence. • Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership. • Excellent written and verbal communication; able to write a crisp exec summary and run a stakeholder alignment call with equal confidence. • Proficiency in project management tools (ClickUp, Asana, or equivalent).

🏖️ Benefits

• healthcare • life insurance • disability benefits • 401(k) plan and company match

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