Content and Growth Marketing Contractor

Job not on LinkedIn

🔥 1 minute ago

🍂 Massachusetts – Remote

infoinfo

💵 $41 - $48 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on CMB's careers page, not through a job board

First seen by Remote Rocketship 1 minute ago

Logo of CMB

CMB

51 - 200 employees

📣 Marketing

✈️ Travel

🏥 Healthcare

Marketing • Travel • Healthcare

CMB is a consulting firm specializing in providing insights and strategic guidance through the integration of advanced analytics, artificial intelligence, and human intelligence. They offer services across various industries, including financial services, gaming, healthcare, media & entertainment, retail, tech & telecom, and travel & hospitality. CMB focuses on enhancing business impact by combining deep industry knowledge with innovative research methodologies to drive transformational decisions. Their approach involves close collaboration with clients, ensuring insightful deliverables and strategic activation plans. With their headquarters in Boston, they aim to support clients in making informed decisions by providing a consultative partnership that challenges assumptions and uncovers critical insights.

📋 Description

• Develop capabilities presentations, case studies, videos, and one-pagers covering core capabilities and thought-leadership pillars • Update and maintain sales collateral • Support development and maintenance of modular, customizable Learning Workshop content • Manage sales enablement content in HighSpot, optimizing structure, tagging, and usage based on data, feedback, and sales performance insights • Curate conference and event-related content and coordinate with the Design Team on brand implementation • Collaborate on content for business development outreach, including targeted emails and video case studies • Develop short- and long-form marketing content, including papers, guides, and blogs, using source materials and generative AI tools • Write campaign, landing-page, email, and social content aligned with buyer needs • Manage website content and coordinate with external agencies as needed • Collaborate with sales and business development to identify high-value accounts, decision-makers, and influencers • Plan and assist with ABM programs targeting specific accounts and industries to generate pipeline and accelerate deals • Develop messaging aligned with client and prospect needs and purchase journeys • Own end-to-end planning and execution of webinars, virtual events, and live events • Coordinate with internal teams and guest speakers on event strategy, content, promotion, and logistics • Track registration and attendance, coordinate follow-up communications, and analyze post-event performance with Business Development • Report jointly to the Content Strategy and Business Development leaders

🎯 Requirements

• 5+ years of experience in B2B digital marketing • Demonstrated experience building campaigns for enterprise B2B marketers • Experience with content development, email and social campaigns, webinars, and events • Understanding of account-based marketing (ABM) principles, strategies, and best practices • Experience marketing to large B2B enterprises and selling marketing or insights products or services • Familiarity with DemandBase or other ABM systems • Expert user of HubSpot marketing and sales solutions for automation • Comfort with CMS platforms and landing page builders • Knowledge of HTML/CSS for email formatting is a plus • Experience with webinar/event platforms • Understanding of AEO/GEO is a plus • Strategic thinking and exceptional attention to detail • Ability to communicate new ideas, products, and campaigns to internal and external stakeholders • Strong project management, time management, and prioritization skills • Ability to manage multiple priorities in a fast-paced environment • Demonstrated cross-functional collaboration with sales, marketing, and product development teams • Analytical mindset and familiarity with campaign KPIs and performance metrics • Experience testing and optimizing campaigns for web traffic, MQLs, SQLs, and conversion performance • Must be legally authorized to work in the country in which the role is located • No visa/work authorization sponsorship available • Must use own computer while contracting

🏖️ Benefits

• Remote work arrangement • Potential contract extension or transition to a full-time role • Reasonable accommodations throughout the application and interview process, during employment, and in accessing employment benefits and privileges

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