Growth Marketing Lead, Performance

Job not on LinkedIn

🔥 59 minutes ago

🇺🇸 United States – Remote

💵 $70 / hour

⏳ Contract/Temporary

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pacaso

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏠 Real Estate

💸 Finance

🏨 Hospitality

Real Estate • Finance • Hospitality

Pacaso is a company that specializes in offering luxury vacation home co-ownership. It enables high-net-worth families to own shares of premium vacation homes in more than 40 markets worldwide. Pacaso manages the complexities of buying, financing, and maintaining these properties, providing a hassle-free ownership experience. With a focus on sophisticated interior design and amenities, Pacaso ensures that each home is meticulously curated for comfort and enjoyment. Through SmartStay™ technology and a network of homes, Pacaso offers flexible scheduling and the ability for owners to swap stays globally. The company also supports effortless resale options for its homes, which have historically appreciated in value.

📋 Description

• Run paid acquisition and a structured testing program on Pacaso’s growth team • Build, launch, QA, optimize, and report on campaigns across required paid media platforms • Manage campaign structure, bidding, budgets, audiences, and pacing against cost-per-qualified-lead and cost-per-tour targets • Implement AI-native methods for building and maintaining campaigns • Run A/B and multivariate tests across audiences, creative, offers, and channels • Set up and use offline conversions for consultations, tours, opportunities, and closed sales • Lead creative testing and report winning concepts, hooks, and formats • Test new channels and recommend whether to scale them • Recommend budget shifts using incrementality • Report weekly on spend, results, tests, learnings, and recommendations • Collaborate with lifecycle, creative, analytics, web, Product, Data, and Sales teams • Work inside Pacaso’s ad accounts while Pacaso retains ownership of accounts, audiences, and creative • Report to the Director, Paid Digital

🎯 Requirements

• 4+ years in growth and performance marketing, doing the execution yourself, at a fast-growing company or growth agency • AI fluency, including daily use of AI for performance analysis, search-term mining, ad variants, briefs, and reports • $1M+ in lifetime ad spend managed personally across at least four required platforms • Track record of designing and running A/B and multivariate tests, including at least one incrementality or lift test • Experience with high-consideration, long-cycle purchases such as real estate, travel, financial services, automotive, B2B, or premium goods • Lead generation optimized to CRM outcomes rather than form fills • Clear writing with decision-led readouts • Ability to work independently as a contractor • Required hands-on experience with Google Ads Search, Performance Max, Demand Gen and YouTube, Display and remarketing, Meta, LinkedIn, Reddit, and Microsoft Ads • Experience with Google Tag Manager, GA4, Heap Analytics, server-side conversion APIs, offline conversions, attribution, incrementality, and unit economics • Strong Sheets or Excel skills • Preferred: affluent or high-net-worth audience experience, Salesforce offline conversion setups, SQL, marketing mix modeling, third-party incrementality measurement, and premium-brand experience

🏖️ Benefits

• Competitive base salary and meaningful equity • Discretionary time off • Premium medical, dental, and vision coverage for you and your family • Sponsored memberships to One Medical, Peloton, and WellHub • 401(k) • Paid parental leave for primary and secondary caregivers • Home office stipend • Monthly internet and cell phone reimbursement • Quarterly team gatherings • Ongoing learning and development investment • Option to extend the 6 month contract