Director, Regional Marketing

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $169k - $200k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Develop and implement regional business plans and activation programs meeting Brands, Bottlers, Channel, Customer, and Assets Partners’ needs to maximize profit and volume • Lead customization and implementation of integrated marketing communication and asset activation plans • Coordinate internal and external functions including marketing assets and sponsorships, e-marketing, local advertising, and consumer/shopper promotions • Lead top-to-top relationships and partner on acquisitions and renewals • Collaborate with bottlers, system stakeholders, and customers to integrate asset partners into channel and customer plans • Leverage sponsorship benefits through asset plans covering packaging, POS, PR, fan engagement, experiential, customer/retail, community, business-to-business, social/digital/mobile • Steward and leverage asset inventory including tickets and team trips consistent with company policy • Partner with Franchise Leadership on market-specific business opportunities utilizing assets • Develop and communicate written briefs for agencies and suppliers • Direct creative activation work relevant to asset or market activation • Act as subject matter expert for POS, packaging, coupons, trademarks, legal guidelines, and company investments • Manage budgets and relationships

🎯 Requirements

• 5 or more years of experience required, preferably with experiential or sports agencies supporting Consumer Packaged Goods (CPG) and/or the beverages industry • Knowledge of brand strategy and application across channel, including local marketing • Knowledge of key consumption occasions, shopper messaging, and methods of activation • Proven track record of achieving sustainable results • Sports Marketing Experience with a Team, League, Agency, or client • Strong background in Social, Digital, and Mobile technologies • Knowledge and understanding of brand standards, TM use, legal guidelines, and Vis ID SME • Knowledge of agency capabilities • Knowledge of league rules • Shopper Marketing Principles • Rules development and legal approval process • Currently authorized to work in the United States on a full-time basis • Must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States • Travel required: 26%–50%

🏖️ Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position • Annual incentive reference value of 30% (performance at target) • Global network and critical cross-functional experiences • Iconic and innovative brands portfolio • Expansive and diverse customers • Inclusive culture, continuous learning, and growth mindset • Equal opportunity employment

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