CRM and Lifecycle Manager II

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $156.6k - $164.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own lifecycle strategy for onboarding, engagement, and retention journeys • Define segmentation, channel mix, and targeting approaches to drive measurable growth • Lead end-to-end planning and execution of multi-channel CRM campaigns across email, push, in-app, and SMS • Execute campaigns across multiple countries at scale • Partner with Product, Product Marketing, Data Science, Engineering, and regional stakeholders • Align CRM initiatives with product launches, growth priorities, and international expansion goals • Define CRM KPIs and build reporting cadences • Translate campaign performance data into strategic recommendations for leadership • Identify gaps in customer journeys and design plans to address them • Use A/B testing, ML-powered targeting, and personalization to improve conversion and retention

🎯 Requirements

• 6+ years in CRM or Lifecycle Marketing • Demonstrated ownership of multi-channel campaign strategy and execution across email, push, in-app, and SMS at scale • Proven track record optimizing lifecycle programs with measurable improvements in engagement, retention, or revenue across multiple markets • Deep proficiency with enterprise CRM platforms such as Braze or Iterable • Experience with audience segmentation, journey orchestration, A/B testing, and ML-powered targeting • Experience leading cross-functional initiatives with Product, Engineering, and regional teams • Working proficiency in SQL for audience segmentation and campaign analysis • Ability to partner with Data Science and Analytics teams to build reporting frameworks • Responsible use of generative AI with human oversight • Must be based in the USA

🏖️ Benefits

• Equity eligibility • Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) • Quarterly in-person working sessions (“surges”) • Reasonable accommodations for individuals with disabilities • Equal opportunity employment protections