Content Marketing Manager – Professional Learning & Growth

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 11%

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Logo of Colibri Group

Colibri Group

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Own the professional learning portfolio and go-to-market calendar • Prioritize, plan, and bring on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market • Lead projects from concept through launch • Coordinate faculty, subject matter experts, creative partners, and cross-functional teams • Keep timelines, deliverables, and launch readiness on track • Create short- and long-form marketing content, including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials • Build and execute go-to-market strategies to drive awareness, registrations, subscriptions, repeat engagement, and long-term growth • Use learner feedback, participation data, market insights, and performance metrics to improve offerings and identify new opportunities • Help scale professional learning into a meaningful new growth channel for Moreland University • Provide project leadership, audience insight, editorial guidance, and marketing expertise while partnering with curriculum developers

🎯 Requirements

• 4+ years of experience in content marketing or a closely related role • Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market • Strong writing and editorial skills across short- and long-form content • Ability to translate educational concepts into clear, engaging messaging for teachers and educator audiences • Ability to manage complex, cross-functional projects from idea through execution • Experience coordinating subject matter experts or partners who own specialized content • Creative thinking, organization, audience empathy, and commercial awareness • Ability to use performance insights to improve engagement and inform future offerings • A bachelor’s degree is required • Experience with content management and email marketing platforms • Experience with project management and collaboration tools • Experience with learning management or digital learning platforms • Experience with analytics and performance-reporting tools • Experience with AI-assisted content and productivity tools, including Claude or similar platforms

🏖️ Benefits

• Individual contributor role with meaningful ownership over a new area of growth • Significant ownership over the professional learning portfolio and go-to-market strategy • Partnership with an experienced faculty community and established content marketing team • Opportunity to build a scalable professional learning offering for educators • Mission-driven organization with visible impact • Inclusive work environment • Equal Opportunity Employer

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