Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Define and own the Healthcare B2B product marketing approach across a growing product portfolio • Set priorities, positioning, messaging, and go-to-market plans • Build value propositions, buyer personas, segmentation, and customer journeys • Lead customer and competitive research and develop competitive frameworks • Turn market intelligence into recommendations for Marketing, Sales, and Product • Partner with Product Managers on product planning and roadmap discussions • Lead product launches from planning through market readiness • Align narratives, messaging, customer-facing content, and cross-functional deliverables • Equip Sales and go-to-market teams with resources, competitive insights, and consistent messaging • Coordinate Product, Engineering, Sales, Client Success, Marketing, and Content partners • Resolve challenges, align priorities, and keep initiatives moving • Define and track launch performance, customer adoption, engagement, and business impact metrics • Use insights to improve future plans • Report to the Head of B2B Marketing

🎯 Requirements

• 6+ years of hands-on product marketing experience in B2B or enterprise software • Current or recent ownership of go-to-market strategy, product launches, positioning, and messaging • Demonstrated track record bringing complex products, platforms, or product portfolios to market • Ability to translate customer needs into compelling value propositions • Experience working directly with Product Managers, Sales, and Marketing teams throughout the product lifecycle • Ability to build alignment without direct authority • Strong customer and competitive research skills • Ability to develop frameworks and communicate actionable market insights • Clear, confident communication and strong interpersonal skills • Proactive problem-solving approach and comfort asking questions and driving decisions • Data-informed mindset with experience using performance metrics and customer feedback • Familiarity with clinical healthcare audiences or solutions is a plus, not a requirement • Experience in continuing education, workforce development, or a multi-brand or portfolio business is a plus • Prior healthcare experience is not required • Hands-on product marketing experience, ownership of go-to-market and positioning work, and effective cross-functional partnering are required

🏖️ Benefits

• Individual contributor role with visibility across the Healthcare B2B business • Opportunity to shape the story behind a growing portfolio serving healthcare organizations and professionals • Direct collaboration with Product, Sales, Marketing, and Client Success partners • Opportunity to build stronger processes and influence go-to-market strategy • Potential future leadership paths as business needs evolve • Mission-driven organization with visible impact • Thoughtful, respectful, and transparent hiring process • Inclusive work environment • Equal Opportunity Employer