Product Marketing Manager

🔥 7 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Labcorp

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

💊 Pharmaceuticals

🧬 Biotechnology

💰 $2G Post-IPO Debt - LabCorp on 2024-09

Healthcare • Pharmaceuticals • Biotechnology

Labcorp is a global leader in laboratory services, diagnostics, and drug development. The company provides testing, data and scientific insights to doctors, hospitals, pharmaceutical companies, researchers and patients, reaching more than 160 million patients annually. Labcorp operates a large global laboratory footprint with roughly 71,000 employees across 100+ countries and invests in advanced technologies (including AI and digital solutions) to accelerate drug development, support precision medicines (such as cell and gene therapies and oncology diagnostics), and inform clinical decision-making.

📋 Description

• Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks • Provide sales and customer success teams with messaging, tools, and training to communicate Ovia’s value in the women’s health market • Gather market feedback with Sales and Customer Success and improve enablement training, resources, and feedback loops • Translate product updates and new capabilities into customer-focused, market-ready messaging and commercial assets • Support portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women’s health solutions • Develop messaging frameworks, value propositions, customer narratives, and positioning for health plans, employers, providers, consultants, and channel partners • Audit and update materials for consistent positioning across campaigns, sales materials, product launches, and customer communications • Support cross-functional go-to-market planning for launches, feature releases, partnerships, and strategic initiatives • Manage launch plans across Product, Marketing, Sales, Customer Success, Clinical, and Partnerships • Develop launch messaging, positioning, sales readiness materials, and internal communications • Establish launch success metrics and optimize go-to-market performance • Monitor competitive activity, healthcare trends, employer and payer priorities, and women’s health market dynamics • Conduct market research and synthesize customer insights for positioning and portfolio strategy • Use competitive intelligence to strengthen differentiation and inform roadmap discussions • Manage thought leadership, evidence-based content, webinars, conferences, executive presentations, speaking opportunities, and strategic campaigns • Use AI to accelerate content development, insight generation, recurring workflows, and intelligence synthesis while overseeing final outputs • Create AI-assisted summaries and maintain shared AI tools, templates, and knowledge resources to improve cross-functional alignment and consistency • Track KPIs for portfolio marketing, product launches, and commercial enablement • Analyze campaign performance, launch metrics, content engagement, and sales feedback • Present recommendations and business insights to commercial and executive leadership • Serve as the bridge between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing to drive commercial growth, pipeline, and adoption

🎯 Requirements

• Bachelor’s degree • 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities • Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately affect women • Experience using competitive intelligence platforms and tools • Ability to approach health topics with empathy, accuracy, and cultural awareness • Experience working cross-functionally with sales, product, and marketing teams • Customer- and revenue-oriented thinker • Proactive, curious, and eager to learn • Adaptable and comfortable proposing fixes and solutions • Preferred: 1 or more years experience working in Women’s Health • Preferred: 1 or more years experience with B2B and B2B2C go-to-market and sales motions • Preferred: 2 or more years experience in sales enablement program development and continual team training needs

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Short-term disability (STD) • Long-term disability (LTD) • 401(k) • Paid Time Off (PTO) or Flexible Time Off (FTO) • Tuition Reimbursement • Employee Stock Purchase Plan • Annual bonus under the Labcorp Bonus Plan (subject to corporate/business segment performance and individual performance modifiers)