Senior Manager, Product Marketing – EdTech

🔥 15 minutes ago

🇺🇸 United States – Remote

💵 $125k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Coursedog

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📚 Education

☁️ SaaS

🤝 B2B

💰 $90M Private Equity Round - Coursedog on 2023-03

Education • SaaS • B2B

Coursedog is an Intelligent Academic Operations Platform that unifies how higher education institutions manage scheduling, curriculum, catalogs, assessment, and related academic processes. The cloud-native SaaS system syncs with student information systems and other campus tools in real time to streamline curriculum management, academic scheduling, faculty workload, event scheduling, assessment cycles, and catalog publishing. Coursedog is used by colleges and universities to improve operational efficiency, support student success, enable digital modernization, and provide analytics and workflow automation across academic operations.

📋 Description

• Own and evolve product marketing strategy, positioning, messaging architecture, and go-to-market plans across platform modules and buyer segments • Oversee market and competitive research for segmentation, persona development, pricing strategy, and product roadmap alignment • Drive alignment across Product, Sales, Customer Success, and Marketing leadership • Escalate and resolve conflicts to accelerate execution • Establish and oversee KPIs including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction metrics • Develop customer advocacy programs including advisory boards, case studies, testimonials, and customer reference networks • Lead customer- and prospect-facing assets such as positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership • Own sales enablement strategy and execution • Represent Coursedog at industry events, conferences, analyst briefings, and speaking engagements • Build relationships with industry analysts, press, and key opinion leaders • Travel onsite for conferences and events approximately 20% of the year • Leverage AI and emerging technologies to improve product marketing efficiency and effectiveness

🎯 Requirements

• 3-5 years of B2B SaaS product marketing experience • At least 2+ years in a leadership or strategic role • Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies • Ability to craft positioning and messaging across multiple audiences and personas • Strategic thinking and execution excellence • Experience driving sales enablement and measuring pipeline and revenue outcomes • Ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success • Excellent communication and storytelling skills • Comfortable presenting to executives, customers, and external audiences at conferences • Experience with SaaS pricing strategy, packaging, or go-to-market launches • Knowledge of or passion for the higher education market or complex B2B enterprise software environments • Empathetic, curious mindset with strong business acumen and ownership mentality • Experience using AI tools and technologies in marketing strategy, content development, and cross-functional collaboration

🏖️ Benefits

• Healthcare, dental, and vision coverage • Employee medical, dental, and vision premiums covered at 65% to 99% for employee-only coverage and 45% to 75% for employee-plus-dependents coverage • Spring Health mental health support • XP Health vision benefits • Carrot Fertility family planning support • One Medical primary care • Health Savings Accounts (HSA) • Flexible Spending Accounts (FSA) • Safe Harbor 401(k) plan from day one of employment • 4% employer match on total compensation, subject to federal limits • Unlimited paid time off • Remote-first work arrangement • Equity grants aligned to role and tenure • Equity grants reviewed and adjusted with promotions • Up to 12 weeks of fully paid parental leave • Performance-based variable compensation component, with total OTE of $135,000–$150,000 when objectives are achieved