Marketing Communications Manager

🔥 3 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $118k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

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👻 Ghost score 0%

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Coloplast

WebsiteLinkedInAll Job Openings

10,000+ employees

🏭 Manufacturing

🏥 Healthcare

Manufacturing • Healthcare • Medical Devices

Coloplast is one of the most successful medical device companies in the world, dedicated to improving the lives of individuals with intimate healthcare needs. Founded in 1957, the company was inspired by a nurse's desire to help and an engineer's commitment to innovation. With a strong emphasis on collaboration, inclusion, and personal empowerment, Coloplast creates solutions that enhance the quality of life for millions globally. Their mission reflects a deep commitment to caring for individuals, making everyday life easier for those they serve.

📋 Description

• Lead communications strategy and execution for Men’s Health market development priorities • Translate market research, voice-of-customer insights, patient journey findings, and business priorities into audience strategies, messaging frameworks, campaign plans, and communications deliverables • Develop and manage integrated audience-centered campaigns across digital, social, email, web, print, video, paid media, field enablement, and events • Define campaign objectives, target audiences, calls to action, channel roles, success measures, and optimization plans • Create communications explaining Men’s Health conditions, treatment options, and pathways to care to patients and healthcare professionals • Lead creative and content development from brief through final execution, including agency direction, concept development, copy, design, production, review, approval, launch, and optimization • Manage external agencies and vendors, including scopes of work, timelines, budgets, deliverable quality, and performance • Partner with Digital Marketing and Marketing Automation on audience segmentation, customer journeys, lead generation, nurture strategies, and measurement • Equip field teams and business partners with approved tools, campaign guidance, and communications resources • Coordinate cross-functional review and approval as a PromoMats owner, creator, and reviewer • Ensure adherence to Legal, Regulatory, Medical, Brand, and Compliance requirements • Ensure communications align with Coloplast brand standards and provide a consistent customer and patient experience • Establish campaign KPIs, monitor results, share insights, and recommend improvements • Manage communications plans, priorities, dependencies, budgets, and risks through project management and stakeholder updates • Conduct business according to ethical and professional standards and comply with applicable laws, regulations, codes, and company policies • Perform other duties as assigned

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred • 5+ years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline • Experience developing integrated campaigns and communications programs that move audiences from awareness to action • Experience working in a regulated environment such as medical device, healthcare, or pharmaceuticals strongly preferred • Experience leading cross-functional projects and managing creative, digital, media, or production agencies • Experience managing projects, budgets, timelines, review processes, and multiple priorities simultaneously • Ability and willingness to travel up to 10% • Strong strategic communications, messaging, storytelling, and content development skills • Ability to translate complex clinical, market, and business information into clear, useful communications for different audiences • Strong understanding of audience journeys, omnichannel communications, campaign measurement, and optimization • Proficiency in Microsoft Office • Experience with content review, digital asset, marketing automation, analytics, and customer relationship platforms preferred • Ability to consistently work and lead with ethical integrity and personify Coloplast’s Mission, Vision, and Values

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance plans • Company-sponsored wellness programs and mental health resources • Paid leave of absence for qualifying events • Generous paid parental leave for birthing and non-birthing parents • 401(k) plan with immediate company match vesting • Financial planning services • Corporate discount programs for goods and services • Generous paid time off • Flexible work hours • Flexible work arrangement options may be available • Continuous learning and career advancement through training programs, mentorship, and tuition reimbursement • Recognition programs, peer recognition, bonuses, awards, and special events • Team-building activities • Volunteer opportunities • Company-sponsored events • Supportive work environment and sense of belonging • Sustainability strategy • Additional compensation may include bonuses and/or incentives