Senior Director of Retail Marketing

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Develop and execute Comfrt’s retail marketing strategy aligned with overall brand and business objectives • Translate seasonal campaigns, product launches, and brand moments into retail experiences across stores, pop-ups, and future retail formats • Establish scalable retail marketing frameworks, playbooks, and brand standards • Create integrated omnichannel campaigns connecting physical and digital customer experiences • Lead full-funnel initiatives to drive retail traffic and sales through localized media, events, influencer and creator partnerships, and affiliate programs • Lead marketing strategy for new store openings from pre-launch through post-opening • Develop repeatable launch playbooks for future retail expansion • Drive awareness, traffic, and customer engagement in retail locations • Serve as primary marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams • Develop account-specific marketing strategies, promotional campaigns, and activation plans • Collaborate with retail partners on events, community initiatives, grand openings, and localized marketing • Develop retail experiences, events, and activations that deepen customer engagement and brand affinity • Identify emerging retail and consumer trends • Partner with internal and external teams to execute experiential marketing initiatives • Lead cross-functional retail marketing initiatives with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams • Manage external agencies, vendors, and strategic partners • Define KPIs and assess traffic, conversion, customer acquisition, engagement, revenue, and halo effect • Leverage consumer insights, market trends, and performance data to optimize programs • Manage retail marketing budgets and evaluate ROI • Build, mentor, and lead a high-performing retail marketing team • Develop organizational capabilities supporting long-term retail growth

🎯 Requirements

• 8–10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing • Experience within fashion, apparel, lifestyle, or consumer brands • Hands-on experience driving retail traffic and sales through local digital/paid media, influencer marketing, affiliate marketing, and events • Proven success developing and executing retail marketing strategies across physical retail environments • Experience with store openings, retail expansion, and experiential activations • Experience partnering with retail operations, merchandising, creative, commercial, and growth teams • Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience • Ability to lead cross-functional initiatives in a fast-paced, high-growth environment • Experience managing budgets, agencies, vendors, and external partners • Strong analytical skills and ability to use data and insights for strategic decisions • Exceptional communication, organizational, and stakeholder management skills • Experience building, mentoring, and leading high-performing teams • Ability to travel domestically and internationally as needed, approximately 25–40%

🏖️ Benefits

• generous paid time off • company-covered health insurance • 5% 401k match • discounts on all Comfrt products • flexibility and collaborative support of a fully remote environment