Senior Director of Retail Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 24%

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Comfrt

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🏥 Healthcare

✈️ Travel

Food & Beverage • Healthcare • Travel

Comfrt is a direct-to-consumer apparel brand and Shopify-based e-commerce retailer focused on comfort-first clothing. The company sells hoodies (including slightly weighted hoodies marketed for anxiety relief), loungewear, blankets, travel gear, kids and pet items, and accessories, and operates an ambassador program and mobile app. Its messaging emphasizes cozy, functional, lifestyle apparel and DTC online sales.

📋 Description

• Own Comfrt’s retail marketing strategy and execution across stores, pop-ups, wholesale partnerships, local market activations, and customer engagement initiatives • Translate seasonal campaigns, product launches, and brand moments into retail experiences • Establish scalable retail marketing frameworks, playbooks, and brand standards • Create integrated omnichannel campaigns connecting physical and digital customer experiences • Lead full-funnel initiatives using localized paid media, events, influencer and creator partnerships, and affiliate programs • Lead marketing strategy for new store openings from pre-launch through post-opening • Develop repeatable launch playbooks and identify opportunities in new and existing retail locations • Serve as primary marketing partner for wholesale accounts, landlords, mall operators, and retail property management teams • Develop account-specific marketing strategies, promotional campaigns, and activation plans • Develop retail experiences, events, and activations and monitor emerging retail trends • Partner with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams • Manage external agencies, vendors, and strategic partners • Define KPIs for traffic, conversion, customer acquisition, engagement, and revenue • Use consumer insights, market trends, and performance data to optimize programs • Manage retail marketing budgets and evaluate campaign and activation ROI • Build, mentor, and lead a high-performing retail marketing team • Build a best-in-class retail marketing function supporting Comfrt’s retail expansion and global growth

🎯 Requirements

• 8–10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing within fashion, apparel, lifestyle, or consumer brands • Hands-on experience driving retail traffic and sales through local digital/paid media, influencer and affiliate marketing, and events • Proven success developing and executing retail marketing strategies across physical retail environments, including store openings, retail expansion, and experiential activations • Experience partnering with retail operations, merchandising, creative, commercial, and growth teams • Strong understanding of retail marketing, consumer behavior, visual merchandising, and customer experience • Demonstrated ability to lead cross-functional initiatives in a fast-paced, high-growth environment • Experience managing budgets, agencies, vendors, and external partners • Strong analytical skills and ability to leverage data and insights for strategic decisions • Exceptional communication, organizational, and stakeholder management skills • Experience building, mentoring, and leading high-performing teams • Ability to travel domestically and internationally as needed, approximately 25–40% • Preferred: experience scaling retail marketing programs for high-growth direct-to-consumer, fashion, or lifestyle brands • Preferred: experience supporting national or international retail expansion • Preferred: strong background in experiential marketing, community engagement, and retail partnerships • Preferred: experience integrating retail marketing with digital, CRM, and omnichannel customer strategies • Preferred: deep understanding of evolving retail trends and consumer shopping behaviors

🏖️ Benefits

• Generous paid time off • Company-covered health insurance • 5% 401(k) match • Discounts on all Comfrt products • Fully remote work environment • Supportive, creative environment • Opportunities for growth • Domestic and international travel opportunities

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