Growth Marketer, Lead Generation

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CommonLit

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📚 Education

🤝 Non-profit

Education • Non-profit

CommonLit is a nonprofit organization that provides comprehensive English Language Arts (ELA) resources for teachers and students. It offers a full-year ELA curriculum, thousands of reading lessons, as well as benchmark assessments and standards-based data. The program is designed to improve students' reading comprehension by tailoring instruction to their needs and providing actionable data for teachers. CommonLit 360 curriculum, along with professional development support, allows schools and districts to successfully transform ELA instruction. With an easy-to-use digital library and engaging content, CommonLit is committed to unlocking the potential of every child through reading.

📋 Description

• Turn free-user momentum inside schools into sales-ready leads for CommonLit’s Sales team • Generate leads through outbound strategies targeting schools and districts unfamiliar with CommonLit • Build and maintain lead-generation infrastructure across web, email, and paid channels • Own lead-generation strategy across web, email, paid social, and Google Ads, including building, QA’ing, monitoring, and reporting • Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist • Manage portions of the marketing technology stack, including the CommonLit blog platform and Webflow • Collaborate on lead-generation pushes through blog, newsletter, and conference activities • Use district usage profiles to develop targeted regional outreach, state pages, and referral strategies • Design usage-based campaigns tied to teacher and district adoption signals • Establish CommonLit’s AEO/SEO strategy for traditional search and AI-powered answer engines • Develop competitor-facing pages and email campaigns using competitor intelligence • Partner cross-functionally with marketing and revenue operations teams on conversion campaigns, testimonials, HubSpot infrastructure, and lead workflows • Set lead targets and report on leads generated by channel • Report on web, email, social, Google Ads, organic search, AI-search visibility, keyword rankings, and answer-engine citations • Test new channels and approaches, retiring underperforming initiatives • Complete additional projects as determined by the team

🎯 Requirements

• Bachelor’s degree required • 4–7 years of experience in growth marketing, demand generation, or performance marketing required • Must be US-based • Hands-on fluency with HubSpot or a comparable marketing automation/CRM platform • Hands-on fluency with Google Ads, LinkedIn, Reddit, and other ad platforms • Hands-on fluency with Webflow or a comparable web page building platform • Hands-on fluency with PostHog and Looker or comparable analytics platforms • Working knowledge of SEO fundamentals • Comfortable using or learning Salesforce, Notion, Google Suite, Slack, Zoom, and similar collaboration tools • Comfortable building and interpreting spreadsheet reports, including data exports from usage and CRM platforms • Experience turning product usage signals into pipeline highly preferred • Experience building competitor-facing content preferred • Experience with LLMs preferred; experience using Claude highly preferred • Introductory knowledge of AEO fundamentals preferred • Alignment with CommonLit’s mission • Comfortable using data to identify conversion signals and build campaigns • Builder’s mindset for establishing new motions such as regional outreach, AEO, and competitor strategy • Ability to thrive in a fast-paced environment with a bias toward action • Positive attitude and willingness to learn and assist with other projects • Eagerness to problem-solve and find creative solutions • Strong attention to detail and desire for feedback • Ability to work independently and collaboratively • Strategic systems-level thinking, self-starting ability, time management, and organizational skills • Strong interpersonal and problem-solving skills • Strong communication and collaboration skills • Prolonged periods in a stationary position at a desk and working on a computer

🏖️ Benefits

• Health, dental, and vision insurance • HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options • Company-sponsored basic life insurance, with additional options for supplemental life insurance • Legal insurance • 401(k) retirement plan with a 4% safe harbor employer match • Access to exclusive discounts, including pet insurance, hotel booking discounts, and more • Remote work support, including a home office set-up stipend • 16 paid holidays annually • Paid time off accruals and sick leave • Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave • 2 floating holidays • Volunteer and school visitation leave • Jury duty leave • Bereavement and compassionate leave • Blood, bone marrow, and organ donation leave • Flexible work options • Low-stress weeks around Thanksgiving and in late December • Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms • Monthly “CoffeeLit” sessions for connecting with colleagues • Learning and development opportunities for teams and individuals