Operations & Performance Manager – Lead Generation

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🕒 May 11

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ExactCare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2016-03

Healthcare Insurance • Pharmaceuticals

ExactCare is a leading pharmacy care management provider that specializes in medication management for individuals with complex, chronic medical needs. With operations in all 50 states and Washington, D. C. , ExactCare supports more than 100,000 people nationwide, helping them manage their medications in assisted living, long-term care facilities, and at home. Partnering with healthcare organizations, ExactCare aims to improve clinical outcomes by ensuring better medication adherence, reducing readmissions, and lowering overall healthcare costs.

📋 Description

• Own and optimize lead generation platforms and integrations • Configure lead routing, validation rules, compliance checks, and source tracking • Monitor lead flow, system health, and data integrity across platforms • Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities • Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI • Actively adjust campaign settings, filters, validation rules, and sourcing strategies based on results • Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness • Identify opportunities to improve lead generation workflows, automation, and governance

🎯 Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience) • 7+ years of experience in demand generation, performance marketing, or lead operations • Hands on experience managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools) • Experience in healthcare, insurance, financial services, or other regulated industries • Experience working closely with compliance, legal, or risk teams • SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus

🏖️ Benefits

• Medical/dental/vision • Flexible spending • Company-paid life insurance and short-term disability • Voluntary benefits • 401(k) • Paid Time Off • Paid holidays