Lead Generation Analyst

Job not on LinkedIn

🕒 August 4

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 33%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ExactCare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

🏥 Healthcare

⚕️ Healthcare Insurance

💊 Pharmaceuticals

💰 Private Equity Round on 2016-03

Healthcare • Healthcare Insurance • Pharmaceuticals

ExactCare is a leading pharmacy care management provider that specializes in medication management for individuals with complex, chronic medical needs. With operations in all 50 states and Washington, D. C. , ExactCare supports more than 100,000 people nationwide, helping them manage their medications in assisted living, long-term care facilities, and at home. Partnering with healthcare organizations, ExactCare aims to improve clinical outcomes by ensuring better medication adherence, reducing readmissions, and lowering overall healthcare costs.

📋 Description

• Own and manage relationships with third-party lead vendors and co-registration sources, and the tools used to track and validate them (Leadspedia, TrustedForm, marketing automation tools) • Configure lead routing, validation rules, compliance checks, and source tracking • Monitor lead flow, system health, and data integrity across platforms • Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable • Analyze lead performance across vendors, sources, and lead attributes (age, geography, form type) to identify trends, issues, and opportunities • Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI • Adjust purchase criteria, filters, validation rules, and vendor sourcing strategies based on results • Design and execute structured tests (vendor mix, purchase criteria, validation thresholds) to improve outcomes • Build and maintain reporting on lead performance and campaign effectiveness • Investigate performance anomalies and data discrepancies, identifying root causes and solutions • Translate data into recommendations for campaign, sourcing, and technology changes • Support leadership with insights for investment and prioritization decisions • Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs • Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops • Support continuous improvement of lead handoff and downstream performance tracking • Identify opportunities to improve lead generation workflows, automation, and governance • Document processes, configurations, and best practices to support scale and consistency • Stay current on lead generation technology, industry trends, and compliance considerations • This is a remote position.

🎯 Requirements

• Bachelor's degree in Marketing, Analytics, Business, Information Systems, or a related field, or equivalent experience • 2+ years of experience in lead generation, lead buying or procurement, or lead operations, ideally purchasing third-party or co-registration leads • Hands-on experience evaluating and managing third-party lead vendors or co-registration sources, including setting purchase criteria and scoring lead quality (Leadspedia or TrustedForm is a plus) • Strong analytical skills with experience interpreting performance data and making data-driven decisions • Comfort working with complex systems, data flows, and performance diagnostics • Experience purchasing co-registration or aggregator leads, particularly in healthcare, insurance, financial services, or other regulated industries (preferred) • Experience working closely with compliance, legal, or risk teams (preferred) • SQL, advanced Excel, or BI tool experience such as Power BI or Tableau (preferred) • Technical problem solving • Data analysis and performance optimization • Attention to detail and systems thinking • Continuous testing and improvement mindset • Strong cross-functional communication • Autonomous execution • Must be eligible to work in the United States

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible spending • Company-paid life insurance • Short-term disability coverage • Voluntary benefits • 401(k) • Paid Time Off • Paid holidays • Medical, dental, and vision coverage are effective the 1st of the month following the date of hire