Demand Generation Manager – Internal IT

🕒 July 10

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 30%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Own the demand generation strategy and execution for IT buyers across target industries • Partner with Sales leadership and cross-functional teams to build a scalable growth engine • Evolve and operationalize ConnectWise’s go-to-market approach for internal IT buyers • Develop and execute integrated campaigns across channel/indirect, digital demand generation, and brand awareness programs • Orchestrate inbound and outbound campaigns with Field Marketing, Digital Marketing, and Marketing Operations • Own pipeline metrics including MQL volume, MQL-to-SQO conversion, pipeline creation, velocity, and contribution to bookings targets • Partner with Revenue Operations to establish reporting rhythms, identify leakage, and optimize performance • Champion the internal IT buyer segment with Sales leadership and key stakeholders • Identify demand engine gaps and recommend improvements • Establish a weekly or bi-weekly pipeline reporting cadence • Define a six-month integrated demand plan and launch at least one net-new campaign within 90 days

🎯 Requirements

• 6+ years in B2B demand generation • Track record of owning pipeline targets and delivering results • Experience building or launching demand generation programs from scratch • Strong cross-functional collaboration with Sales and Product Marketing Management • Hands-on experience with Martech, including Salesforce, Marketo or HubSpot, and Outreach or similar • Solid grasp of funnel mechanics • Data-driven approach to continuously improving performance • Experience in a SaaS or IT channel environment strongly preferred • Bachelor’s degree in a related field or equivalent work experience

🏖️ Benefits

• Equal employment opportunities and a workplace free from discrimination and harassment • Reasonable accommodations for qualified individuals with disabilities • Benefits and privileges of employment, with accommodations available during the application and hiring process