Lifecycle and Expansion Marketing Director

🕒 September 2

🇺🇸 United States – Remote

💵 $165k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Consensus

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Consensus is a leading demo automation platform designed to enhance the buyer's experience and streamline the sales process. The company provides tools for creating interactive product demos and tours, enabling sales and presale teams to engage more effectively with potential clients. With its intuitive platform, Consensus allows users to share personalized video demos on demand, conduct automated product simulations, and analyze buyer intent data to uncover key decision-makers and streamline the sales cycle. Trusted by many of the top software companies globally, Consensus helps organizations close deals faster and boost sales efficiency.

📋 Description

• Architect and build lifecycle strategy across onboarding, adoption, expansion, renewal, and win-back • Own marketing contribution to the expansion number • Translate product usage, buyer exploration, and behavioral intent into qualified expansion pipeline • Build the installed-base signal layer with RevOps • Convert adoption, usage, and engagement data into scored accounts, triggered campaigns, and prioritized action lists for CSMs and AEs • Own customer lifecycle communications across in-product messaging, email programs, webinars, customer education, and release communications • Partner with Customer Success to improve onboarding and accelerate time-to-value • Build adoption programs that reduce churn risk and support renewal • Partner with Product Marketing on packaging and use-case positioning for the installed base • Partner with Customer Marketing on customer advocacy • Partner with ABM on named-account expansion plays • Partner with Campaigns to align customer and acquisition journeys • Report on adoption, expansion pipeline, and retention influence to the executive team • Build and develop the lifecycle team as the function grows

🎯 Requirements

• 8+ years in B2B marketing • 3+ years leading lifecycle, customer, or expansion marketing • Experience running a real expansion motion in a multi-product SaaS business • Deep marketing automation and lifecycle design skills • Experience building journeys with real triggers • Comfortable working with product usage data • Ability to identify behaviors that predict expansion and churn and build programs around them • Experience partnering with Customer Success and Sales • Domain experience marketing to pre-sales, revenue, or marketing leaders in GTM or revenue tech preferred • Fluent use of AI for segmentation, content production, and analysis • Goal- and metrics-oriented • Comfortable with ambiguity and speed • High Standards, High Support leadership style

🏖️ Benefits

• Generous employer contribution towards health insurance • Dental and vision coverage • Employer contributions to HSA • HSA/FSA programs • 401(k) plan with company-matching contributions • Paid parental leave • Unlimited PTO • 12 company holidays • Birthday day off • Flex Fridays (every third Friday of the month) • Flexible, remote work environment • Top-tier WFH setup provided when you join • Professional development program • Two paid volunteer days each year

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume