Director, Audience Solutions – Activation

Job not on LinkedIn

🔥 18 minutes ago

🏄 California, Colorado, +21 more states – Remote

infoinfo

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

👔 Director

Where this job comes from

Posted on Consumer Edge's careers page, not through a job board

First seen by Remote Rocketship 18 minutes ago

Logo of Consumer Edge

Consumer Edge

51 - 200 employees

Founded 2009

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Consumer Edge is your key to data-driven decision making via deep insights into global consumer spending behavior. The company specializes in providing consumer purchase data and analysis, allowing businesses to understand shopping behaviors, spending patterns, and market dynamics. With access to extensive datasets covering over 40,000 merchants and 1,800 brands globally, Consumer Edge empowers investors and corporate brands with timely and actionable insights to enhance performance and strategy.

📋 Description

• Translate RFPs and account-management/business-development requests into clear audience definitions • Build audiences with AI tools, review queries and counts, and adjust lookback windows, purchase frequency, and category breadth • Build lookalike audiences using in-house models, LiveRamp, and DSP tools • Maintain the data dictionary and audience taxonomy; build richer segments and recommend syndicated-segment changes • Activate audiences through LiveRamp and other partners • Create client-facing recommendations and participate in client calls, pitches, and RFP responses • Monitor activation, usage, and revenue by audience, platform, agency, and brand • Identify trends indicating new audiences clients may value • Partner with engineering and product to improve AI audience-building tools • Learn the company’s data and taxonomy, own audience delivery end to end, reduce turnaround time, and grow the audience business

🎯 Requirements

• 7+ years in ad tech, retail media, or data marketplaces, in audience, product, or customer success roles • Hands-on experience building audience segments for activation • Familiarity with LiveRamp, DSPs, and marketplaces • Proven experience creating lookalike audiences from seed segments through modeled extensions or platform tools such as LiveRamp and The Trade Desk • Strong understanding of how audiences are defined and sized, and how to trade precision for scale • Data skills sufficient to review and edit AI-generated queries, sanity-check counts, and fix audience definitions • Strong storytelling and client presentation skills • Comfort using AI tools as an everyday part of work

🏖️ Benefits

• Performance-based bonus • Company equity • 401(k) matching • Paid parental leave • Flexible and generous time off • Work-from-home flexibility • Subsidized health benefits • Commission upside

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