Campaign Operations Program Manager

Job not on LinkedIn

🔥 6 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📋 Program Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Convera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

💼 Consulting

📦 Logistics

🛡️ Insurance

Consulting • Logistics • Insurance

Convera is a company that provides global payment solutions and risk management services to businesses and individuals. With a presence in over 200 countries and territories, Convera offers services like international vendor payments, currency conversion, and cash management. They cater to a diverse range of sectors including education, financial institutions, and healthcare. Convera is particularly focused on aiding global commerce through streamlined cross-border transactions and helping clients manage currency risks with strategies like forward contracts and options.

📋 Description

• Partner with Brand & Content, Product Marketing, and Sales teams to translate business objectives into integrated campaign strategies. • Oversee campaign intake, prioritization, and planning, including audience segmentation, nurture strategy, and execution across Pardot and other marketing automation platforms. • Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring. • Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness. • Oversee the campaign operations function and provide day-to-day guidance and support to the Senior Campaign Operations Specialist. • Prioritize campaign requests and allocate workload to ensure timely delivery. • Act as a player-coach—providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example. • Establish and reinforce best practices, operational rigor, and accountability across campaign operations. • Own end-to-end campaign operations processes, identifying opportunities to streamline workflows, improve efficiency, and eliminate bottlenecks. • Serve as the subject matter expert on marketing automation best practices, including lead scoring, segmentation, nurture programs, and email performance. • Partner closely with Sales Operations and Revenue Operations to ensure effective lead management, CRM alignment, and reporting accuracy. • Evaluate, recommend, and implement process improvements, tools, and technology enhancements to improve campaign performance and operational efficiency. • Ensure marketing data integrity by owning the initial data flow into the Revenue Operations stack and partnering with Revenue Operations to monitor and maintain Pardot–SFDC mapping integration and field mapping, and data quality. • Define campaign KPIs and success metrics in alignment with marketing and sales goals. • Partner with Analytics and Revenue Operations teams to deliver campaign performance reporting, attribution analysis, and actionable insights. • Continuously optimize campaigns based on performance data, stakeholder feedback, and evolving market dynamics. • Demonstrate strong data fluency, with the ability to analyze complex datasets, uncover actionable insights, and inform strategic decision-making.

🎯 Requirements

• 7+ years of experience in B2B marketing operations, campaign management, or demand generation. • Salesforce Account Engagement (Pardot) certification required, with hands-on experience using Salesforce CRM and related marketing technology tools. • Proven experience leading campaign operations functions, including campaign intake, prioritization, workflow management, and execution in a high-volume environment. • Strong understanding of lead management processes, including lead scoring, segmentation, routing, lifecycle management, and attribution. • Experience developing and executing structured A/B testing programs to drive continuous experimentation, optimization, and insight generation across campaigns. • Strong attention to detail and commitment to operational excellence. • Demonstrated ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment. • Experience with BI and analytics platforms, including the ability to translate data and insights into actionable recommendations and campaign optimizations. • Excellent analytical, problem-solving, and communication skills, with the ability to influence cross-functional stakeholders. • Experience working with global teams and supporting multi-region marketing programs preferred. • This role is open to candidates based in the United States, United Kingdom, or Lithuania, with core collaboration across global marketing and regional teams. • Willingness to work flexible hours as needed to support global stakeholders and business priorities. • Familiarity with Wrike, Feedotter, ZoomInfo, foreign exchange (FX), payments, or financial services is a plus.

🏖️ Benefits

• Competitive salary • Opportunity to earn a bonus (dependent on performance) • Great career growth and development opportunities in a global organization • Corporate benefits • Health insurance (medical, dental, vision) • Retirement savings plan • Paid time off, holidays, and parental leave • Wellness programs and mental health resources