Director of Retention

🔥 12 hours ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

💵 $150k - $175k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cornbread Hemp®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 $1.7M Venture Round on 2022-12

Food & Beverage • Healthcare • Consulting

Cornbread Hemp® is a premier provider of organically sourced hemp products specializing in full-spectrum CBD and THC offerings. Their product lineup includes a variety of edibles such as gummies and capsules, as well as oils and topical creams aimed at enhancing wellness and relaxation. The company is celebrated for its commitment to quality and transparency, ensuring that their products are compliant with federal regulations while delivering effective health benefits.

📋 Description

• Own the company's retention strategy across email, SMS, customer lifecycle, and loyalty initiatives • Manage and mentor the Email Marketing Manager and lead the Customer Experience Manager and Customer Experience team • Develop segmentation, automation, personalization, and testing strategies • Analyze campaign performance and customer behavior to optimize retention efforts • Own and grow the subscription business, including acquisition, onboarding, retention, and churn reduction • Develop testing strategies for subscription offers, messaging, pricing, cadence, and incentives • Own the annual promotional calendar across ecommerce channels • Plan product launches, seasonal campaigns, holiday promotions, and evergreen offers • Coordinate promotional execution across Growth, Creative, Operations, Inventory, and Customer Experience • Own website customer experience and prioritize improvements to increase conversion, satisfaction, and lifetime value • Manage the ecommerce development roadmap and oversee development resources • Translate business needs into development priorities and ensure timely, accurate delivery • Lead Customer Experience operations and establish customer service standards • Monitor CSAT, response times, resolution times, and customer feedback • Identify recurring customer issues and partner with internal teams to solve root causes • Build dashboards and reporting for retention performance • Own retention KPIs including repeat purchase rate, customer lifetime value, subscription growth, churn, AOV, and retention revenue • Develop quarterly and annual retention strategies aligned with company goals • Build scalable departmental processes and foster accountability and continuous improvement • Own and optimize website popups, banners, overlays, and other onsite conversion tools • Develop and optimize email and SMS acquisition programs • Test acquisition offers, messaging, creative forms, landing pages, and incentives

🎯 Requirements

• 7+ years of experience in ecommerce, retention marketing, lifecycle marketing, or customer experience • 3+ years managing high-performing teams • Deep experience with email marketing platforms (Klaviyo strongly preferred) • Strong understanding of ecommerce platforms such as Shopify • Experience managing website development projects and working with developers • Experience owning promotional calendars and merchandising strategies • Strong analytical skills with experience using GA4, Looker, Triple Whale, or similar reporting tools • Experience with retention softwares like Skio, Recharge, Rebuy, Gorgias or similar technology • Proven experience improving customer lifetime value, repeat purchase rate, and subscription performance • Excellent communication, organizational, and project management skills • Experience with subscription-based ecommerce businesses • Experience in regulated or highly restricted advertising industries • Familiarity with Recharge, Rebuy, Skio, Attentive, Gorgias, Shopify Plus, or similar ecommerce technology • Experience leading customer service organizations • Experience in wellness, CPG, food & beverage, supplements, or cannabis/hemp industries

🏖️ Benefits

• Health insurance, with a Company contribution toward the base plan for employee • 100% paid Dental and Vision Insurance for employee • Paid time off in accordance with Company policy • $75 per month employee stipend for Cornbread Hemp products • 50% off Cornbread Hemp website • Professional development and career advancement • Flexible and remote working capabilities • Significant strategic autonomy • Collaborative, supportive work environment