Product Marketing Manager – Legal Intake & Orchestration

Job not on LinkedIn

🔥 1 minute ago

🦌 Connecticut – Remote

🦌 Connecticut – Remote

💵 $104k - $145.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Drive positioning, go-to-market strategy, and market adoption for Coupa’s Legal Intake & Orchestration offering powered by Tonkean • Own and evolve positioning, messaging, and value propositions • Translate AI, agentic orchestration, workflow automation, integrations, intake, and legal operations capabilities into customer value • Develop persona-specific messaging for legal operations, General Counsel, legal technology, procurement, IT, and other stakeholders • Track legal technology trends, customer pain points, competitive alternatives, and analyst perspectives • Partner with Product Management on roadmap messaging, launches, and market narratives • Create product marketing and sales enablement materials, including presentations, sales decks, one-pagers, battlecards, website content, campaign content, launch materials, and use-case content • Equip Sales, Customer Success, Solutions Consulting, and partner teams with messaging, tools, and training • Develop storytelling for legal intake, matter management, contract processes, self-service, legal service delivery, AI agents, and workflow orchestration • Develop and deliver product demos • Create demo environments, scripts, and narratives with Product and Solutions teams • Plan and host webinars, virtual events, product launches, customer discussions, and educational sessions • Support analyst relationships, briefings, inquiries, reports, awards, and market assessments • Support go-to-market activities and joint assets with ecosystem partners • Engage customers, prospects, Sales, and Customer Success to identify market needs and use cases • Gather competitive intelligence, customer proof points, and market feedback for Product and go-to-market planning

🎯 Requirements

• 4–7 years of B2B product marketing or closely related experience, ideally in enterprise SaaS • Direct experience working in legal technology is required • Understanding of the legal technology ecosystem, legal operations teams, and corporate legal department technology needs • Strong product marketing fundamentals, including positioning, messaging, persona development, competitive intelligence, launches, and sales enablement • Demonstrated ability to personally create polished product marketing and sales materials • Experience with industry analysts, including analyst briefings and inquiries • Experience with technology, consulting, implementation, or channel partners • Strong presentation and storytelling skills • Experience creating and delivering software demos, or technical aptitude and curiosity to learn quickly • Experience planning and hosting webinars, virtual events, product sessions, or similar external programs • Ability to translate sophisticated technology into simple, compelling business value • Strong writing skills and exceptional attention to detail • Ability to work cross-functionally with Product, Sales, Solutions, Customer Success, Marketing, and Partnerships • Self-directed and highly execution-oriented

🏖️ Benefits

• Two company-wide paid wellness days off each year • Paid day off on your birthday or another day within your birthday month • 40 hours of paid volunteer time off annually • Free, confidential, 24/7/365 Employee Assistance Program • Business travel medical, safety, pre-trip planning, and emergency support • Monetary referral bonuses for successful employee referrals • Location-specific comprehensive medical/dental insurance • Retirement/pension plans • Life or accident protection