Senior Director, Marketing Insights and Planning

🔥 13 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $265.5k - $309.8k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Credit Acceptance

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

🚘 Automotive

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

📋 Description

• Report to the Chief Marketing Officer and join the Credit Acceptance marketing leadership team • Own the marketing insights engine by unifying consumer, competitive, market, and dealer data into an enterprise narrative • Build and lead a world-class Marketing Insights team • Elevate data-driven segmentation across customer segments and geographic market opportunities • Lead a recurring “Friday Story” with enterprise analytics partners • Build insights and high-level business cases to prioritize growth and retention opportunities • Present insights and recommendations to C-suite and senior leaders • Own development and execution of the Marketing Long Range Plan and 12-month operating plan • Build and govern KPI performance dashboards and hold teams accountable • Own budget and resource allocation for the Insights & Planning function • Serve as chief of staff and key advisor to the CMO and senior leaders, including for board-level presentations • Define marketing requirements for the Customer Data Platform • Champion an AI-first approach and automate reporting and analysis • Lead, develop, and mentor a multi-layered insights and analytics team • Work from home with occasional planned travel to the Southfield, Michigan office • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, Statistics, Data Analytics, or a related field, or equivalent experience • 15+ years of experience in marketing insights, analytics, or strategy • 7+ years in a leadership role • Proven track record building consumer, competitive, and market insights capabilities that inform business strategy • Experience partnering with analytics/data teams on platform requirements, such as CDP, CRM, and data warehouse • Demonstrated success presenting to and influencing senior executive audiences, including the C-suite • Strong program management skills across multiple concurrent work streams • Excellent written, verbal, and executive presentation skills • Proven leadership and team development skills • Required degrees must have been earned at institutions of Higher Education accredited by the Council for Higher Education Accreditation or equivalent • Preferred: MBA or other advanced degree • Preferred: Experience in financial services, fintech, auto finance, or subprime lending • Preferred: Experience with Customer Data Platforms and marketing technology stacks • Preferred: Experience supporting board-level reporting or chief of staff functions • Preferred: Experience building or scaling AI-enabled analytics or automation capabilities

🏖️ Benefits

• 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical, dental, and vision coverage • Many nonstandard benefits