Event Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $110k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Develop event strategies aligned to pipeline goals and sales priorities • Refine the field marketing playbook for consistency, scalability, and repeatable success • Set KPIs, define success metrics, and report on pipeline impact and conversion performance • Lead cross-functional event go-to-market orchestration across sales, demand, design, and partner teams • Manage enterprise-level event programs including tradeshows, VIP dinners, and partner-led activations • Forecast, justify, and optimize event budgets with Finance and RevOps • Evaluate vendors, negotiate contracts, and drive cost savings • Create integrated, multi-channel promotional campaigns to drive registration • Pilot new event formats and analyze market trends • Work with C-suite and sales leaders on narratives, speaker preparation, and event impact • Standardize event processes and workflows across event types, verticals, and regions • Surface field market intelligence to inform messaging, campaign strategy, and sales enablement • Mentor junior team members, onboard new hires, and contribute to team rituals, retrospectives, and roadmapping

🎯 Requirements

• Bachelor’s degree or equivalent practical experience • 3–5 years of experience in B2B field/event marketing or integrated campaign roles • Strong project management capabilities with ability to manage multiple programs simultaneously • Excellent communication and cross-functional influence skills • Analytical mindset with experience reporting on event performance and ROI • Preferred: experience with AI, Contact Center, or Customer Experience solutions • Preferred: experience supporting account-based field strategies • Preferred: previous sales/SDR experience or familiarity with sales processes • Preferred: familiarity with Salesforce, HubSpot, Gong, and Mobly

🏖️ Benefits

• Medical, dental, and vision plans designed to fit you and your family’s needs • Flexible vacation time • Paid parental leave • Monthly gym and phone allowance • Work from home office stipend • Equity • Lunches and dinners included for in-office employees via Grubhub