Director of Product Marketing

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 10%

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Crisis Prevention Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

💼 Consulting

📦 Logistics

📚 Education

💰 Private Equity Round on 2011-11

Consulting • Logistics • Education

Crisis Prevention Institute is a leading provider of training programs designed to teach individuals how to prevent and manage crisis situations effectively. The organization specializes in evidence-based de-escalation techniques, trauma-informed approaches, and nonviolent crisis intervention methods, catering primarily to professionals in various sectors such as education, health care, and human services. CPI aims to foster safe environments through customized training solutions that equip staff with the necessary skills to handle challenging behaviors and situations confidently.

📋 Description

• Develop positioning, messaging, value propositions, buyer stories, and commercialization strategies for CPI's priority products and audiences • Create early Product Marketing deliverables and frameworks while establishing repeatable approaches for the broader team • Partner with Product and revenue leadership on product and portfolio structure, pricing and packaging, routes to market, buying experience, positioning, and promotion • Execute pricing and packaging work using customer value, competitive context, market insight, business economics, and buying behavior • Translate product capabilities and roadmap investments into customer value, market opportunities, and go-to-market recommendations • Direct Customer Insights to identify customer, buyer, market, and competitive questions and ensure research informs commercial decisions • Synthesize customer, market, competitive, and commercial information into recommendations for segmentation, positioning, product strategy, commercialization, and go-to-market priorities • Lead CPI's industry marketing approach across healthcare and education • Develop evidence-based understanding of priority segments, buyers, needs, use cases, buying dynamics, and competitive alternatives • Develop and execute commercialization plans for launches, product changes, and market opportunities • Build a repeatable commercialization and launch process, including launch tiering and readiness criteria • Create positioning, messaging, buyer insights, competitive context, sales stories, and enablement materials • Collaborate with Industry Marketing, Demand Generation, Sales, Program Management, Product, Marketing, and other teams • Lead and develop Industry Marketing and Customer Insights • Clarify roles, processes, and ways of working across Product, Marketing, Sales, and Customer Success • Use AI, external expertise, and new ways of working to increase team capabilities and solve unfamiliar problems

🎯 Requirements

• Bachelor’s Degree in Marketing, Business, Communications, Product Management, or related field • 7+ years of experience across Product Marketing, Product Management, Customer/Market Insights, Go-to-Market Strategy, Commercialization, or related disciplines • 3+ years of leadership experience, including experience building teams, functions, or new organizational capabilities • Demonstrated success building or transforming Product Marketing capabilities in an organization where product architecture, segmentation, positioning, commercialization, or go-to-market disciplines were evolving • Experience developing positioning, messaging, segmentation, go-to-market plans, commercialization materials, and pricing or packaging recommendations for complex B2B products or service • Comfortable getting into the work, learning what you don’t know, and developing recommendations rather than handing the problem to someone else • Ability to quickly learn an unfamiliar market or product, synthesize customer, competitive, product, and business information, and turn it into clear recommendations or deliverables • Experience building or significantly evolving Product Marketing capabilities and working alongside a team while creating greater structure, discipline, and clarity • Ability to operate in a fast-moving, highly collaborative environment where roles and processes are still evolving • Experience leading a team and launching and commercializing complex B2B products, services, or solutions • Experience partnering closely with Product and Sales • Experience working across pricing and packaging, portfolio strategy, customer or market research, sales enablement, or AI-enabled ways of working

🏖️ Benefits

• Comprehensive compensation package • Comprehensive benefits package • 401k • PTO • Health & Wellness Days • Paid Volunteer Time Off • Continuing education and training • Hybrid / Remote work schedule • Paid Parental Leave

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