Director, Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Crisp AB

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1999

📚 Education

💼 Consulting

Education • Consulting • Coaching

Crisp AB is a consulting and education company that specializes in enabling sustainable organizational growth through coaching, engineering, and training programs. They focus on enhancing leadership, team collaboration, and agile methodologies like Scrum and SAFe, helping businesses adapt and thrive in a dynamic environment. Crisp also emphasizes the importance of lifelong learning and knowledge sharing, working closely with clients to foster a culture of innovation and sustainability within their organizations.

📋 Description

• Define and own Crisp's growth model and product-led growth motion • Build in-product sharing, referral, network invitation, and activation mechanisms • Build and scale a self-serve motion for CPG brands, retailers, and distributors • Partner with Product to embed referral mechanisms, shareable artifacts, and activation triggers • Design and run experiments across acquisition, onboarding, referrals, and activation • Own the growth funnel from first touch through activation • Develop network-effect opportunities and manage customer referral programs • Own organic discoverability across SEO, GEO, and AEO • Design onboarding and lifecycle messaging sequences and automated activation triggers • Define the product-qualified lead model and sales-assisted PLG handoff • Identify expansion signals and build expansion programs • Build and own Crisp's practitioner community, content, and events strategy • Cultivate customer advocates and amplify their voices • Build Crisp's presence in relevant communities, Slack groups, LinkedIn networks, and industry associations • Oversee Marketing Operations, marketing technology, data quality, attribution, and experiment reporting • Partner with RevOps to connect growth programs with revenue outcomes • Use AI to accelerate experimentation, personalize onboarding, power lifecycle sequences, synthesize community signals, analyze product usage, and execute SEO/GEO/AEO strategies • Report directly to the SVP of Marketing

🎯 Requirements

• Experience building growth programs at a B2B SaaS company with natural viral potential • Ability to unlock product-driven acquisition loops • Understanding of activation, expansion, and product-to-sales handoff • Experience running experiments at scale and interpreting results • Current knowledge of SEO, GEO, and AEO • Understanding of the CPG and retail ecosystem • Experience with product roadmaps and community growth strategy • Applicants must be authorized to work for any employer in the United States • Crisp is unable to sponsor or assume sponsorship of employment visas • Background verification may include identity, education, and criminal history checks

🏖️ Benefits

• Fair and competitive pay • Opportunity for growth and career advancement • Collaborative, diverse, and meritocratic work environment • Transparency and empowered team culture