Director of New Gym Openings

Job not on LinkedIn

🕒 August 20

🇺🇸 United States – Remote

💵 $80k - $85k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Crunch Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1989

🏥 Healthcare

🏨 Hospitality

Healthcare • Hospitality • Fitness

Crunch Fitness is a gym dedicated to providing a welcoming and inclusive environment, promoting a #NoJudgments philosophy. It offers a wide variety of fitness classes, state-of-the-art equipment, and access to personal training programs. Crunch Fitness emphasizes community and motivation among its members, ensuring a clean and enjoyable workout experience for everyone, regardless of their fitness level.

📋 Description

• Lead and oversee the team of New Gym Openings Managers • Set strategic direction and operational standards for every new gym launch • Ensure Managers execute consistently against established standards • Personally lead or co-lead the highest-priority, highest-risk, or most complex gym openings • Manage, coach, and develop Managers; set goals and hold them accountable to performance standards • Establish and refine playbooks, tools, and best practices for new gym openings • Review active-opening portfolios, guide prioritization and resource allocation, and resolve escalations • Conduct performance reviews and development conversations; support hiring, onboarding, and training • Guide pre-sale events and promotions and support high-visibility launches • Partner with Directors and executive leadership to promote fitness services across new locations • Own sales KPI accountability, report results to executive leadership, and drive corrective action • Set operational standards and timelines for support needs, scheduling, roles, and responsibilities • Partner with Group Fitness and Personal Training Directors to ensure programs are launch-ready • Ensure consistent training for operational leadership and gym staff • Oversee pre-opening checklists, vendor management, and club leadership communication • Monitor operational and sales performance across active and recently opened gyms • Ensure consistency with the Franchisor's values, mission, member experience, branding, and compliance • Represent new gym openings to executive leadership, franchise partners, and the broader organization • Achieve pre-sales, marketing, ramp-up, and operational-readiness goals across the gym portfolio

🎯 Requirements

• Minimum of 5–7 years of sales and/or marketing experience, including experience managing a team • Minimum of 5 years of experience in the fitness industry • Willingness to travel as needed to support Managers, priority openings, and corporate offices • Availability on weekends as needed for special events and priority launches • Proven experience managing and developing a team of managers or leaders, ideally in a multi-unit or multi-site environment • Excellent leadership skills, with a track record of coaching, motivating, and developing high-performing teams • Experience setting strategy and standards for large-scale programs, not just executing them • Strong business acumen, including experience managing budgets and reporting results to executive leadership • Strong organizational skills and attention to detail, with the ability to manage competing priorities across a portfolio of projects • High energy and enthusiasm with a passion for fitness and new gym openings • Bachelor's degree in a related field preferred

🏖️ Benefits

• Health insurance • Paid time off • Wellness resources • Free membership • Free results membership for you and one loved one • Employee discounts on apparel, personal training and child care • Health benefits for eligible full-time management employees • Career growth and upward movement • Annual reviews, incentives and performance-based promotions • Company-paid personal training certifications with free CEUs