Email & SMS Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

👻 Ghost score 25%

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Logo of CSC Generation

CSC Generation

1001 - 5000 employees

🛒 Retail

🛍️ eCommerce

🤖 Artificial Intelligence

💰 Venture Round on 2019-01

Retail • eCommerce • Artificial Intelligence

CSC Generation is a retail technology platform that enhances revenue growth and unit margin management through automation and AI. The company manages a diverse portfolio of 325,000 products online and receives over 10 million monthly page views across its brands. CSC Generation specializes in retail, ecommerce, and wholesale, with a commitment to expanding by acquiring successful brands. Founded in 2016 by Justin Yoshimura, CSC Generation has acquired several well-known brands including One Kings Lane and Sur La Table, and continues to seek out new brands to join its network. The company offers extensive career opportunities and focuses on creating an inspiring and challenging work environment.

📋 Description

• Own the end-to-end lifecycle of email and SMS campaigns, including calendaring, creative build, testing, deployment, and performance analysis • Lead campaign creation from start to finish, including template creation, image slicing, creative placement, audience selection, QA, and deployment • Partner with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams on campaign execution and customer insights • Build and maintain the monthly email and SMS calendar • Manage daily quality assurance with stakeholders to ensure on-time delivery and accuracy • Monitor, analyze, and report on open rates, click-through rates, conversions, and trends • Design and execute A/B tests for subject lines, copy, send times, and creative • Lead adoption of AI tools for copy drafting, segmentation, QA, and reporting • Pilot tools that help scale campaign workflows during high-volume periods while preserving brand voice • Integrate audience insights into campaign strategies • Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable regulations • Stay current on email and SMS marketing trends, tools, and best practices • Drive process improvements across teams • Own the campaign calendar within the first six months, establish A/B testing cadences, and introduce at least one AI-powered process

🎯 Requirements

• Bachelor's degree or equivalent • 1–3 years of hands-on email marketing experience • Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results • Strong analytical mindset with the ability to translate campaign data into actionable recommendations • Familiarity with CAN-SPAM, CASL, and GDPR • Excellent attention to detail and ability to manage multiple campaigns simultaneously • Curiosity and willingness to experiment, paired with sound judgment about human review and brand voice • Employment contingent on a background check, including verification of prior employment dates • Preferred: Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva • Preferred: HTML and CSS email coding experience • Preferred: Retail or e-commerce industry experience • Preferred: Passion for the culinary industry and affinity for the Sur La Table brand

🏖️ Benefits

• Paid time off policies • 401(k) match • Medical, dental, and vision insurance • Variety of supplemental insurance policies • Employee discounts across the portfolio of brands • Cooking class perks • Wellness events • Professional development in AI-driven marketing workflows, advanced segmentation, and modern email/SMS platforms • Flexible remote work arrangement

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