
501 - 1000 employees
Founded 2004
🏗️ Construction
🍽️ Food & Beverage
🏨 Hospitality
Construction • Food & Beverage • Hospitality
Common Sail Investment Group is a Brighton, Michigan-based family of companies dedicated to serving the senior living and health care sectors. With over 7,500 employees, they specialize in real estate development, construction, and operation of world-class senior living communities and health care services. Their focus is on providing compassionate care for seniors, ensuring that they receive the wellness services they need.
🔥 6 minutes ago
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501 - 1000 employees
Founded 2004
🏗️ Construction
🍽️ Food & Beverage
🏨 Hospitality
Construction • Food & Beverage • Hospitality
Common Sail Investment Group is a Brighton, Michigan-based family of companies dedicated to serving the senior living and health care sectors. With over 7,500 employees, they specialize in real estate development, construction, and operation of world-class senior living communities and health care services. Their focus is on providing compassionate care for seniors, ensuring that they receive the wellness services they need.
• Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality • Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows • Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes • Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria • Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics • Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement • Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions • Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement • Support CRM and marketing technology integrations and troubleshoot data flow and system-related issues • Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration • Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform • Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices • Identify opportunities to streamline processes, improve data quality, and enhance platform performance • Occasionally travel to different locations as required
• Bachelor�s degree in Information technology, Computer Science, Business, Communications, Marketing, or a related field • 3+ years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role • Strong hands-on experience administering and supporting HubSpot Marketing Hub and HubSpot CRM • Strong understanding of HubSpot features, functionality, configuration, and best practices • Familiarity with HubSpot Hubs and subscription tiers and how they align with different business functions and requirements • Demonstrated experience implementing or onboarding HubSpot for B2B organizations or clients • Hands-on experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation • Experience creating dashboards and reports and analyzing marketing and CRM performance data • Experience supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems • Strong understanding of CRM data management, data integrity, data governance, and data quality • Strong analytical, problem-solving, and troubleshooting skills • Ability to manage multiple projects, priorities, and deadlines while maintaining a high level of attention to detail • Strong written and verbal communication skills, with the ability to work effectively with both technical and non-technical stakeholders • Ability to translate business requirements into practical, scalable HubSpot solutions • Experience with HubSpot Service Hub, HubSpot AI and AI-enabled marketing, CRM, or productivity tools • HubSpot certifications in Marketing Hub, CRM, Service Hub, or HubSpot Administration • Experience with CRM integrations and marketing technology platforms • Working knowledge of Salesforce, Pardot, Marketo, or similar systems • Experience working in senior living, senior healthcare, or a related industry • Familiarity with the senior living customer journey, including prospects, families, referral partners, and community-level marketing
• Occasional travel to different locations may be required
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