Associate Director – Brand Activation, Content

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CSL

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1916

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $111M Post-IPO Equity on 2004-02

Healthcare • Biotechnology • Pharmaceuticals

CSL is a global leader in biotherapeutics and vaccines, focused on the needs of patients with serious and rare diseases. The company comprises CSL Behring, which develops and delivers treatments for conditions like immunodeficiency, hereditary bleeding disorders, and Alpha 1 Antitrypsin Deficiency; CSL Seqirus, a major provider of influenza vaccines; and CSL Vifor, which specializes in iron deficiency and nephrology. CSL operates an extensive R&D network focused on plasma fractionation, recombinant protein technology, cell and gene therapy, and vaccines. Headquartered in Melbourne, Australia, CSL serves patients in over 100 countries with a commitment to innovation and sustainable practices in biotechnology.

📋 Description

• Own the strategic direction for CSL Plasma’s brand and activation • Develop and oversee integrated content, branding and go-to-market strategies across the donor journey • Define brand positioning, value propositions, messaging architecture, visual expression and content priorities • Lead annual and multi-year brand and content planning, roadmaps and investment recommendations • Guide priority-market initiatives, new center openings and market-specific programs • Lead CSL Plasma’s organic social strategy, editorial direction, content calendars, community principles and governance • Manage internal teams, agencies and partners responsible for social planning, content development, publishing and optimization • Identify social formats, partnerships, creator or influencer opportunities and platform capabilities • Use channel results and audience response to refine content and investment priorities • Partner on brand reputation escalation and response protocols • Translate consumer, prospect, donor, cultural and performance insights into creative opportunities and channel experiences • Partner with Insights, Analytics, Media, CRM and Digital Experience teams to identify audience needs and growth opportunities • Champion visual connections across advertising, digital experiences, social, CRM, video, mobile and in-center touchpoints • Create learning agendas and test-and-learn opportunities • Serve as strategic and executive lead for the creative agency relationship • Set agency scopes, priorities, ways of working and performance expectations • Lead strategic briefing, creative development, concept evaluation and approval through implementation • Manage agency and production budgets and recommend investments • Co-lead branding, messaging and content across physical center journeys • Develop scalable in-center brand frameworks and toolkits • Own brand guidelines, identity systems, messaging standards, templates and governance processes • Oversee content development and distribution across advertising, social, web, app, CRM, video, print, public relations and emerging channels • Lead governance for the digital asset management platform and brand portal • Lead complex cross-functional initiatives and align senior stakeholders • Advise on brand, content, social, creative and go-to-market opportunities and risks • Lead, coach and develop direct reports and broader project teams • Build partnerships across Marketing, Operations, Media, CRM, Digital Experience, Communications, Human Resources, Finance, Legal and Regulatory Affairs • Foster innovation, inclusion, accountability, collaboration and continuous improvement

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field, or an equivalent combination of education and relevant experience • Advanced degree preferred • Typically 10+ years of progressive experience in brand marketing, content, advertising, social media, integrated marketing or a related discipline • Significant experience leading agencies, teams and complex cross-functional initiatives • Experience in multi-location consumer services, healthcare or another regulated environment preferred • Expertise in brand strategy, content strategy, creative development, social communications, go-to-market planning, consumer insights and omnichannel activation • Strong business acumen, executive communication, storytelling, budget management, negotiation, decision-making and problem-solving skills • Ability to translate insights and performance data into clear priorities and action • Ability to influence senior stakeholders without direct authority and lead through ambiguity and change • High degree of organization, judgment and attention to detail • Ability to operate effectively in a fast-paced, matrixed environment with competing priorities • Proficiency with relevant marketing, social, analytics, content and project-management platforms • Business travel may be required, including overnight travel, based on business needs

🏖️ Benefits

• Benefits information provided at https://cslbenefits.com/cslp • Inclusion and Belonging culture emphasizing innovation, curiosity, empathy and a diverse workforce • Reasonable accommodation available for applicants with disabilities