Field Marketing & Engagement Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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Curana Health

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🤝 B2B

⚕️ Healthcare Insurance

Healthcare • B2B • Healthcare Insurance

Curana Health is a healthcare provider focused on senior primary care and on-site clinical services in skilled nursing and senior living communities. The company partners with operators, payors, and Medicare Advantage plans to implement value-based care models, offering physician-led care teams, medical director services, care coordination (including RPM and APCM), behavioral health, and palliative care. Curana emphasizes reducing hospital readmissions, falls, and polypharmacy while improving resident satisfaction through integrated, community-based care supported by technology and payor partnerships.

📋 Description

• Serve as the primary marketing partner to Community Engagement Managers, Directors of Clinical Operations, and community partners • Develop marketing campaigns, sales enablement tools, communication programs, and scalable resources that drive patient growth, family engagement, and community awareness • Partner with field-based teams and cross-functional leaders to understand field needs and develop supporting marketing strategies • Create and maintain field-facing collateral, including brochures, flyers, event materials, presentations, toolkits, playbooks, templates, and sales enablement resources • Develop and manage multi-channel communications across email, SMS, patient and family outreach, and digital engagement platforms • Build scalable processes, tools, and best practices for consistent execution across the nationwide field organization • Collaborate with Marketing, Partner Success, Operations, and Clinical leadership teams to align initiatives with growth objectives and field priorities • Identify successful local marketing and engagement strategies and scale them across communities and regions • Partner with creative and content resources to ensure high-quality, brand-consistent execution • Manage multiple initiatives, stakeholders, competing priorities, and project timelines • Track program effectiveness and field engagement metrics, using data and feedback to improve tools, campaigns, and support efforts • Travel periodically for community visits, field onboarding, training sessions, team meetings, and growth initiatives

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent combination of education and experience) • 4-7 years of experience in field marketing, community marketing, marketing operations, sales enablement, or a related marketing function • Experience supporting field-based, customer-facing, business development, outreach, sales, or operational teams • Proven ability to create marketing collateral and enablement materials, including presentations, toolkits, playbooks, brochures, event materials, templates, and digital assets • Experience developing and executing multi-channel communication programs across email, SMS, CRM platforms, and other digital engagement channels • Strong project management skills with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously • Excellent written and verbal communication skills, with the ability to tailor messaging for diverse audiences • Demonstrated ability to build processes, tools, and resources that improve consistency and execution across distributed teams • Comfortable working cross-functionally and partnering with leaders across marketing, operations, and growth-focused teams • Willingness to travel for community visits, field onboarding, team meetings, and business needs • No visa sponsorship available at this time (H1B or otherwise) • Preferred: experience supporting field-based sales, community engagement, outreach, or growth teams • Preferred: experience in healthcare, senior living, home health, multi-site healthcare, or other community-based service organizations • Preferred: experience creating sales enablement materials and field-facing marketing resources • Preferred: familiarity with CRM, marketing automation, project management, and communication platforms • Preferred: experience building programs, processes, or marketing infrastructure in a growing organization • Preferred: experience supporting geographically dispersed teams across multiple markets or regions • Preferred: understanding of patient acquisition, community engagement, referral development, or growth-oriented marketing strategies • Preferred: experience collaborating with operations, clinical, or partner-facing teams in a highly matrixed environment