Regional Field Marketing Manager

🔥 0 minutes ago

🤠 Texas – Remote

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💵 $75k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of 1st Phorm International

1st Phorm International

201 - 500 employees

Founded 2009

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

1st Phorm International is a consumer-focused sports nutrition and wellness company that develops, markets, and sells dietary supplements, protein powders, bars, energy drinks, vitamins, and performance apparel. It operates primarily as a direct-to-consumer e-commerce retailer with subscription options, loyalty programs, athlete partnerships, and international shipping, targeting customers interested in fitness, muscle building, weight loss, and overall health.

📋 Description

• Drive execution, performance, and growth of 1st Phorm's field marketing efforts across Texas • Lead execution of field marketing events, including fitness events, retail activations, and community events • Ensure activations meet 1st Phorm brand standards • Manage event logistics, including setup, breakdown, staffing, inventory, and on-site operations • Act as on-site lead for key events and initiatives • Drive in-store activations and sampling efforts for retail partners • Increase product awareness, trial, and retail velocity in key markets • Build relationships with store managers and regional partners • Execute Better For You product initiatives • Lead and support the Texas street team and field representatives • Prepare, align, and provide direction and accountability to team members • Assist with training and onboarding new field marketing team members • Identify and recommend new event opportunities within Texas • Schedule and coordinate events with company priorities • Collaborate with Events, Wholesale, Legionnaire, Student Marketer, and other internal teams • Maintain organized event plans, timelines, and communications • Manage local inventory of field marketing assets and ensure equipment is maintained and event-ready • Track and report sampling, consumer engagement, retail impact, event attendance, reach, cost per sample, data capture, on-site sales, budget adherence, and retail velocity • Provide post-event recaps and insights • Identify opportunities to improve efficiency and ROI • Represent 1st Phorm professionally and serve as a key brand ambassador in the Texas market

🎯 Requirements

• 3-5+ years experience in Field Marketing, Events or Brand Activation • Familiarity with CPG / Retail brand structure and operations • Strong organizational and leadership skills • Ability to manage multiple events and priorities simultaneously • Excellent communication and problem solving abilities • Self-starter with a high level of ownership and accountability • Willingness to travel frequently within Texas • Willingness to work nights/weekends as needed

🏖️ Benefits

• Health, dental, and vision insurance • Paid time off • 401(k) • Paid maternity and parental leave • Employee discount • Access to the on-site gym and company amenities • Professional development and educational resources • Company events, community initiatives, and team activities

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