Lifecycle Marketing Manager

🔥 0 minutes ago

🌾 Nebraska – Remote

🌾 Nebraska – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Milan Laser Hair Removal

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🏥 Healthcare

💼 Consulting

🏨 Hospitality

💰 Venture Round on 2023-02

Healthcare • Consulting • Hospitality

Milan Laser Hair Removal is the largest laser hair removal company in the nation, specializing exclusively in providing safe and effective laser hair removal treatments. Founded by board-certified medical doctors, Milan offers an Unlimited Package™, ensuring that clients receive all the treatments they need for a single affordable price, without any recovery downtime. With over 380 locations across 37 states, Milan Laser aims to make permanent hair removal accessible and convenient for everyone, featuring tailored technology for various skin types and hair colors.

📋 Description

• Own the end-to-end strategy and execution of lifecycle marketing sends and personalized client journeys • Build acquisition, engagement, conversion, and retention campaigns • Analyze cohort and segment performance to uncover trends and actionable client insights • Develop and execute an experimentation roadmap using A/B testing and continuous optimization • Create and manage email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows • Identify client-journey drop-off points and implement trigger-based campaigns to improve KPIs • Ensure deliverability best practices and maintain sender reputation across email and SMS platforms • Use client segmentation and persona development to tailor messaging, offers, and campaigns • Collaborate with the Data team to build lifecycle reporting and track channel performance • Lead and grow a team of lifecycle marketers while contributing directly as a player-coach • Ensure consistent, personalized messaging across the funnel • Track and report campaign performance and KPIs including consultation volume, conversion rates, package completion, LTV, and ROI • Forecast marketing outcomes and track growth and revenue goals • Identify and implement AI and martech technologies to improve efficiency, personalization, and performance • Collaborate cross-functionally with Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams

🎯 Requirements

• 4–6 years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment • Deep expertise in platforms like Braze, Klaviyo, or Iterable; Iterable experience preferred • Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows • Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus • Strong understanding of HTML and template scripting languages such as Jinja, Django, or ESP-specific templating systems • Exceptional copywriting skills with ability to engage target audiences and iterate based on performance data • Highly analytical mindset and track record of using data to inform campaign strategy and drive measurable results • Familiarity with PowerBI, Looker, or data transformation is a plus • Comfortable with both strategic thinking and tactical execution • Able to translate data into clear insights and actionable marketing strategies • Must successfully pass a pre-employment background check • Must be authorized to work in the US; Milan is not sponsoring visas

🏖️ Benefits

• Medical, dental, vision, disability and life insurance within 30 days • Paid time off starting immediately • 6 Paid holidays • $50 cellphone stipend paid out monthly • 401k retirement plan with vested 4% employer match after 90 days • Career advancement opportunities • Culture/environment • Free laser hair removal for you and a spouse or legal partner