Senior Manager, Pan-Tumor Precision Marketing, BRAFTOVI/MEKTOVI

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🏄 California, Illinois, +2 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Pfizer

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1849

💼 Consulting

📣 Marketing

💊 Pharmaceuticals

💰 Post-IPO Debt on 2023-05

Consulting • Marketing • Pharmaceuticals

Pfizer is a pharmaceutical company that has been at the forefront of scientific innovation for 175 years. The company is dedicated to improving health and well-being at every stage of life by providing access to safe, effective, and affordable medicines and healthcare services. Pfizer focuses on delivering innovative therapies, particularly in the field of cancer treatments, as it continues to progress in transforming the healthcare landscape.

📋 Description

• Own alert-triggered, precision non-personal promotion (NPP) strategy, planning, and execution across all BRAFTOVI and BRAFTOVI + MEKTOVI indications • Build and improve capability connecting diagnostic and testing signals to sequenced, near-real-time HCP engagement • Translate brand strategy into media and CRM plans with CMO, media partners, CRM leads, HCP Accelerator partners, agencies, and analytics teams • Evolve the CRC NPP plan through innovative approaches and maximize NPS potential • Own KPIs, measurement, and optimization for NPP, media, CRM, and HCP Accelerator • Manage tactical planning, budget inputs, timelines, creative development, approvals, deployment, and performance readouts • Own the cross-indication pan-tumor campaign across personal and non-personal promotion • Partner with indication strategy leads to align pan-tumor initiatives with brand and indication-specific objectives • Manage speaker program strategy and execution • Align congress strategy and external engagement priorities across indications • Ensure field colleagues have compliant materials and aligned pull-through plans; monitor execution and implement course corrections • Lead cross-functional collaboration across marketing, sales, medical, legal, regulatory, compliance, agencies, analytics, CRM, and other partners • Ensure materials and programs comply with Pfizer policies and promotional standards • Maintain operational discipline across Veeva/PROMPT, GCMA, tactical planning, agency timelines, budgets, and milestones • Contribute to operating plans, strategic planning, meetings, agency planning, and other brand initiatives

🎯 Requirements

• Bachelor's degree required • 6+ years of marketing, customer engagement, omnichannel, strategic planning, analytics, sales, account management, or related commercial experience • Demonstrated ability and enthusiasm for AI-enabled marketing innovation and a dare-to-try mindset • Strong project management skills, including managing multiple priorities, stakeholders, timelines, budgets, and deliverables • Strong strategic and analytical thinking, translating data and insights into actionable recommendations • Ability to lead strategy through execution in a matrixed environment • Excellent verbal and written communication skills, influencing without authority and communicating with senior stakeholders • Ability to collaborate effectively with cross-functional colleagues, agencies, and external partners • Strong compliance mindset and ability to partner with Review Committee, Legal, Regulatory, Medical, and Compliance colleagues • MBA, advanced degree, or relevant commercial leadership experience preferred • US Oncology marketplace experience preferred • Experience with non-personal promotion, media, CRM, omnichannel marketing, HCP Accelerator, or digital customer engagement preferred • Experience with speaker programs, peer-to-peer education, congress planning, field engagement, or customer-facing execution preferred • Experience with promotional review processes, Veeva/PROMPT, GCMA, agency management, and/or Pfizer commercial operating processes preferred • Candidates must be authorized to be employed in the U.S. by any employer • U.S. work visa sponsorship is not available now or in the future • Position requires permanent work authorization in the United States

🏖️ Benefits

• Relocation assistance may be available based on business needs and/or eligibility • Pfizer colleagues have the opportunity to grow and develop a career • Ownership culture that values diversity • Opportunity to impact the health and lives of millions of people