Payer Marketing Manager

🔥 0 minutes ago

🌲 North Carolina, Tennessee, +4 more states – Remote

🌲 North Carolina – Remote 🎸 Tennessee – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

💵 $96k - $164k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

athenahealth

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Develop and execute payer segment go-to-market strategies aligned with business objectives, priority audiences, buyer needs, and revenue growth goals • Analyze payer market trends, competitive dynamics, buyer personas, audience sub-segments, and performance signals • Inform segmentation, messaging, campaign planning, and strategic recommendations • Partner with Sales, SDR/Inside Sales, Product Marketing, Integrated Campaigns, Marketing Operations, and Commercial Operations • Align strategy, execution, data quality, stakeholder communications, and sales outreach plays • Oversee integrated marketing programs from planning through post-launch analysis • Coordinate messaging, channel activation, campaign performance tracking, and continuous optimization • Build executive-ready reporting connecting marketing activity to engagement, conversion, meetings, pipeline, bookings, revenue influence, and segment growth KPIs • Provide weekly, monthly, quarterly, and ad hoc insights with clear recommendations • Maintain segment marketing calendars, activation plans, and operational rhythms

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Healthcare Administration, Business, or a related field • 6+ years of experience in B2B marketing, segment marketing, marketing strategy, commercial operations, demand generation, or related roles • Demonstrated ability to develop go-to-market strategies, audience segmentation plans, integrated campaigns, and performance reporting across multiple channels and stakeholder groups • Strong analytical skills translating market, campaign, sales, and operational data into actionable recommendations • Ability to collaborate with and influence Sales, Marketing, Product, Operations, and other stakeholders • Excellent communication, organization, and project management skills • Ability to manage multiple priorities and deliver high-quality work on deadline • Experience working with or for a health payer in marketing, population health, quality, or a similar function preferred • Experience in healthcare technology, SaaS, or enterprise software preferred • Experience with marketing automation, CRM, attribution, dashboards, or campaign reporting preferred • Experience leveraging and integrating AI tools into campaign planning, content creation, and performance analysis workflows preferred

🏖️ Benefits

• Annual discretionary bonus plan • Variable compensation plan • Equity plans • Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work arrangements • Company-sponsored events, including book clubs, external speakers, and hackathons • Learning-focused company culture • Engaged team support • Inclusive work environment