Senior Analyst, Digital Messaging Operations

Job not on LinkedIn

🔥 0 minutes ago

⚓ Rhode Island – Remote

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💵 $47k - $122.4k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

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Logo of CVS Health

CVS Health

10,000+ employees

Founded 1963

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Support implementation, maintenance, and optimization of digital communication platforms used for outbound messaging • Execute, quality-assure, monitor, and optimize customer communications on a day-to-day basis • Collaborate with Marketing, Operations, Engineering, Architecture, and Analytics teams • Define user stories and support the Agile product team backlog • Streamline execution of team priorities • Maintain the conceptual and technical integrity of features and components • Manage and document project activities, including meeting notes, presentations, and status updates

🎯 Requirements

• 3+ years of experience in Marketing, Product, Business, Consulting, or IT • 3+ years of experience enabling, administrating, or deploying marketing communications platforms for large-scale cross-channel communications • Experience with Salesforce Marketing Cloud preferred; experience may include Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc. • 3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross-channel personalization • 3+ years of experience with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio, and Journey Builder • 3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS, and SQL • Familiarity with SFMC data views and tracking extracts • Ability to multitask and manage several priorities across various lines of business • Strong project management ability • Ability to maintain thorough, up-to-date documentation, including meeting notes, PowerPoint decks, and project status documentation • Strong critical-thinking and solutions-based problem-solving skills • Ability to work with internal and external stakeholders, including IT, Product Management, Marketing, Merchandising, Call Centers, and Operations • Excellent oral and written communication skills • Exceptional organization, presentation, and people skills • Salesforce Marketing Cloud certification preferred • Exposure to Digital Healthcare • Familiarity with campaign management or marketing orchestration platforms • Experience managing multiple simultaneous projects from concept to completion under tight deadlines • Familiarity with Agile processes such as Scrum, Kanban, and/or SAFe • Bachelor's degree in Marketing, Engineering, or Computer Science preferred

🏖️ Benefits

• CVS Health bonus, commission or short-term incentive program in addition to base pay range • Medical coverage • Dental coverage • Vision coverage • Paid time off • Retirement savings options • Wellness programs • Other resources supporting colleagues’ and families’ physical, emotional, and financial well-being

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