Field Marketing Manager – Federal

🔥 0 minutes ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $140k - $170k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cyera

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Support quality pipeline development and brand awareness within the Federal market through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for federal civilian and/or Department of War (DoW) accounts • Create and deliver integrated Federal-market programs, including curated content, digital marketing, webinars, Cyera events, third-party event sponsorships, partner alignment events, direct mail, and teleprospecting • Collaborate with federal sales to optimize pipeline coverage, acceleration, and territory alignment • Support territory planning and sales alignment within the region • Partner with the business development team on outreach and lead follow-up • Educate and enable the federal sales team on new and planned marketing activities • Measure and analyze field marketing performance against target plans • Manage and balance the federal field marketing budget and spend • Work with the channel team and government-focused distributors and resellers, including Carahsoft and Immix (Arrow), on co-marketing plans and joint pipeline generation programs • Improve waterfall metrics, including reach, conversion, velocity, value, and return • Develop and implement relevant messaging for federal accounts • Manage event logistics and onsite execution • Design creative, cost-conscious event formats such as lunch-and-learns, agency briefings, and small-group roundtables compliant with federal ethics and gift-limit guidelines • Develop and deliver webinar and virtual briefing content tailored to federal civilian and DoW stakeholders

🎯 Requirements

• Minimum of seven (7) years of field marketing experience, including three (3) to five (5) years specifically within the federal market (civilian and DoW) • Based in or near the Washington, DC metro area preferred • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for attendees • Content creation experience across messaging platforms, email, direct mail, digital ads, SDR scripts, and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build effective working relationships with sales and marketing • Ability to travel up to 30% of the time • Ability to clearly articulate a market-specific value proposition and tailor it to program requirements • Strong understanding of content creation and tailored messaging • Experience in segmentation analysis, budgeting, and building business cases • Understanding of B2B sales cycles and demand creation, pipeline contribution, and sales opportunity acceleration • Excellent grasp of marketing performance metrics management and ROI • Ability to market to B2B buyers using white papers, case studies, webcasts, digital marketing, email, call downs, and direct mail • General understanding of federal government procurement processes, contract vehicles, and buying behavior • Familiarity with civilian and Department of War (DoW) personas and mission priorities • Understanding of government fiscal-year budget cycles • Experience with Salesforce, Marketo, and/or predictive analytics tools preferred • Familiarity with government-focused distributors and resellers, such as Carahsoft and Immix (Arrow) • Experience planning and executing webinars and virtual briefings for federal audiences • Integrated marketing content creation and implementation experience • Ability to understand the company and product pitch and execute it in the field • Ability to convey information to internal and external audiences • Ability to write and deliver marketing-quality emails, presentations, and collateral • Exceptional event planning skills, including event contracts and BEO specifics • Experience designing cost-conscious events compliant with federal ethics and gift-limit guidelines • Recruitment planning for events and execution excellence • Flexibility and “can-do” attitude • Ability to lead cross-functional teams to achieve regional marketing goals • Ability to manage multiple projects simultaneously with tight deadlines • Self-starter • Ability to evaluate and navigate complex problems with multiple, evolving variables • Revenue-generating mindset and ownership of pipeline outcomes

🏖️ Benefits

• Ability to work remotely • Office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance • Potential merit increases based on individual or company performance, time in role, and other discretionary factors