Director, Field Marketing Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $164.8k - $247.2k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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OpenText

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1991

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $1G Post IPO debt on 2022-12

Enterprise • SaaS • B2B

OpenText is a Canadian enterprise software company that provides enterprise information management solutions and cloud-based services. It offers products for enterprise content management, document and records management, information governance, collaboration, and related IT/cloud operations, serving business customers with both on-premises and SaaS delivery models. The company's public materials emphasize enterprise-focused careers, cloud and IT operations, client success, and professional services.

📋 Description

• Create a blueprint for local Field Marketers to develop relevant marketing plans and tactics that drive and progress pipeline toward revenue goals • Act as Field Marketing point of contact for Product Category Sales leaders, Product/Industry Marketing, and Global Campaigns teams • Translate product priorities into cross-product marketing strategy • Identify and scale best practices to maximize business impact • Guide local marketers in creating marketing plans and selecting tactics to build and progress pipeline • Synthesize and analyze information and data to tailor local recommendations • Simplify global strategy and provide clarity through recommended tactics, event frameworks, and best-practice guidance • Provide field feedback to global teams so assets and approaches meet local needs • Set a global go-to-market approach executed across 3 geographies and 16 markets • Coach local marketers to adopt best practices and identify gaps • Champion Field Marketing needs across global teams and advocate for solutions • Continuously improve and evolve approaches to maximize business impact

🎯 Requirements

• Strategic marketing expertise matched with local marketing knowledge • Deep understanding of go-to-market structure • Ability to work in a matrixed organization and lead through influence • Excellent data analysis skills • Growth mindset and coaching approach • Bias for action and ability to identify quick wins while addressing longer-term needs • 15+ years of Field Marketing experience in a complex, matrixed technology organization • Excellent communication and problem-solving skills • Alignment with OpenText values

🏖️ Benefits

• Comprehensive benefits package supporting physical, emotional, and financial wellbeing • Variable and commission compensation opportunities for eligible roles • Vacation entitlement • Paid time off • Bonus or commissions may be available for California residents/eligible roles • Reasonable accommodation during the application or recruiting process