Federal Marketing Analytics and Insights Manager

Job not on LinkedIn

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $95.2k - $204.4k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Accenture Federal Services

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2017

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Accenture Federal Services is a division of Accenture that focuses on delivering technology and consulting services to the U. S. federal government. With capabilities in cloud, cybersecurity, data and artificial intelligence, digital engineering, and emerging technologies, Accenture Federal Services supports federal agencies in achieving mission-critical outcomes through innovation and technological advancement. The company emphasizes building secure, scalable solutions, enhancing decision-making with data-driven insights, and transforming digital infrastructures to meet complex governmental needs. By leveraging advanced R&D and human-centered design, they aim to improve the performance and resilience of government operations.

📋 Description

• Lead data strategy, governance, analytics, quality, and integration efforts for marketing and communications data • Oversee cross-channel tracking and measurement infrastructure, including tracking links, data lake or API-based integrations, and reporting requirements • Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks, and aligned data sources • Develop dashboards, reporting frameworks, and analytics models that translate complex data into actionable insights • Analyze performance, forecast trends, and guide strategic optimization using data-driven methodologies • Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate business impact • Identify and synthesize trends and insights that inform engagement strategies and strengthen marketing effectiveness • Govern the CRM platform to ensure data accuracy and enable client intelligence and activity tracking • Serve as a connector across Marketing + Communications, Leadership, Business, and Growth teams

🎯 Requirements

• Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment • Bachelor’s degree • Strong written and verbal communication skills • Ability to present insights clearly to stakeholders at all levels • Ability to manage multiple projects in a deadline-driven environment • Executive presence and strong stakeholder management skills within a matrixed organization • Team-oriented and highly collaborative with strong interpersonal skills • Understanding of integrated marketing disciplines is a bonus • Working knowledge of Salesforce, Marketing Cloud, or similar CRM and marketing automation platforms is a bonus • Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, Power BI, or other data visualization tools is a bonus • Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs is a bonus • Applicants for employment in the US must have work authorization that does not now or in the future require visa sponsorship

🏖️ Benefits

• Collaborative and caring community • Hands-on experience • Certifications • Industry training • Equal employment opportunities • Reasonable accommodation for disabilities or religious observances • Veteran employment opportunities