Senior Customer Marketing – Advocacy Manager

Job not on LinkedIn

🕒 August 14

🇺🇸 United States – Remote

💵 $140k - $155k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Acuity, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.

📋 Description

• Develop and manage customer marketing and advocacy programs • Build and execute customer marketing campaigns driving ARR growth through expansion and upsell motions • Measure and report marketing-influenced ARR and pipeline from customer programs • Partner with Demand Generation and Thought Leadership teams • Collaborate with Product Marketing on customer communications for seasonal product releases • Synthesize NPS survey data and deliver findings and recommendations to leadership • Work cross-functionally with Customer Success and Account Management on enablement, campaign calendar sharing, and product release updates • Build and manage a referenceable customer pool for sales reference calls, case studies, and peer review platforms • Drive G2 review and Gartner Peer Insights strategy and maintain quarterly review volume targets • Identify, recruit, and nurture customer advocates and ambassadors • Expand the referenceable client list and improve time to fill reference requests • Support customer speakers for events, webinars, and thought leadership opportunities • Report directly to the CMO and own the customer marketing function as a strategic individual contributor

🎯 Requirements

• 8+ years of total marketing experience • Minimum 5 years in a dedicated customer marketing and advocacy role in B2B SaaS • Proven track record in customer marketing programs tied to ARR growth and in referenceability and advocacy practice • Experience running ARR-influenced marketing programs with measurable outcomes • Hands-on experience building and managing a customer reference pool, including reference calls, case studies, G2 reviews, and advocacy activation • Experience running NPS surveys and synthesizing data for leadership • Ability to own a customer marketing function on a lean team • Proficiency with marketing automation tools, Pendo, HubSpot, Salesforce, and survey tools • Strong project management skills and ability to manage multiple programs simultaneously • Bachelor's degree in Marketing, Business, or a related field preferred • HR tech experience preferred • Experience enabling Customer Success, Account Management, and Product Marketing teams preferred • Must be US based in MST, EST, or CST timezones

🏖️ Benefits

• Comprehensive medical, dental and vision plans • FSA or HSA options • 401(k) plan with matching contributions • Paid leave for sickness, disability, or parenthood • #Allin Shares Program • Company-paid holidays • Birthday day off • Company closure during 4th of July week and December holiday week • 8 hours of volunteer time • Half-day summer Fridays* • Half-day first Fridays* • Unlimited PTO • Employee referral bonuses • Employee assistance program • Remote work environment • Competitive salary • Opportunities for growth • Onboarding and mentor support • Manager training • Leadership training • Industry training • *Based upon business needs