Senior Customer Marketing – Advocacy Manager

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Acuity, Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Acuity, Inc. is a leading IT consultancy that empowers federal missions through innovation and technology. Partnering with federal agencies, Acuity focuses on evolving IT infrastructure, enabling data-driven decision-making, and automating critical processes to enhance mission performance. With expertise in areas such as digital evolution, data enablement, and hyperautomation, Acuity combines cutting-edge technology with a people-first approach to deliver tailored solutions that drive meaningful outcomes and foster collaborative relationships.

📋 Description

• Develop and manage customer marketing programs that engage customers and build relationships • Build and execute customer marketing campaigns driving ARR growth through expansion and upsell motions • Measure and report marketing-influenced ARR and pipeline from customer programs • Partner with Demand Gen and Thought Leadership teams on customer-side marketing activity • Collaborate with Product Marketing on customer communications for seasonal product releases • Synthesize NPS survey data and provide findings and recommendations to leadership • Coordinate with Customer Success and Account Management on enablement, campaign calendars, and product release updates • Build and manage a referenceable customer pool for reference calls, case studies, and peer review platforms • Drive G2 review and Gartner Peer Insights strategy and quarterly review volume targets • Identify, recruit, and nurture customer advocates and ambassadors • Expand the referenceable client list and improve response time for reference requests • Support customer speakers for events, webinars, and thought leadership opportunities • Report directly to the CMO and own the customer marketing function with broader marketing team support

🎯 Requirements

• 8+ years of total marketing experience • Minimum 5 years in a dedicated customer marketing and advocacy role in B2B SaaS • Proven customer marketing programs tied to ARR growth and a referenceability and advocacy practice • Experience running ARR-influenced marketing programs with measurable outcomes • Hands-on experience building and managing customer reference pools, reference calls, case studies, G2 reviews, and advocacy activation • Experience running NPS surveys and synthesizing data for leadership • Comfortable owning a customer marketing function on a lean team • Proficiency with marketing automation tools, Pendo, HubSpot, Salesforce, and survey tools • Strong project management skills and ability to manage multiple programs simultaneously • Bachelor's degree in Marketing, Business, or related field preferred • HR tech experience preferred • Experience enabling Customer Success, Account Management, and Product Marketing teams

🏖️ Benefits

• Discretionary annual bonus or commissions • Equity through the #Allin Shares Program • Comprehensive medical, dental, and vision plans • FSA or HSA options • 401(k) plan with employer matching contributions • Paid leave for sickness, disability, or parenthood • Company-paid holidays • Birthday day off • Closed 4th of July week and December holiday week • 8 hours of volunteer time • Half-day summer Fridays and half-day first Fridays, based upon business needs • Unlimited PTO • Employee referral bonuses • Employee assistance program • Remote work environment • Professional and personal growth opportunities • Onboarding, manager, leadership, and industry training • Mentor and peer feedback and guidance