Senior Manager, Membership Marketing

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🔥 0 minutes ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $78k - $98k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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American Immigration Lawyers Association

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1946

🤝 B2B

⚖️ Legal

🤝 Non-profit

B2B • Legal • Non-profit

American Immigration Lawyers Association is a professional organization dedicated to enhancing the practice of immigration law and supporting immigration lawyers. Founded in 1946, AILA advocates for fair immigration policies, provides professional development resources, and facilitates networking opportunities, including conferences and training events for its members. The organization also promotes justice and offers tools for both immigration lawyers and their clients, ensuring efficient legal representation in complex immigration matters.

📋 Description

• Develop the marketing strategy for membership acquisition, engagement, and retention • Improve renewal rates, reduce churn, and increase member lifetime value • Translate business goals into lifecycle strategies and marketing plans • Build and optimize scalable onboarding, engagement, renewal, winback, and reactivation campaigns • Plan and execute integrated campaigns across email, web, and digital channels • Own campaign calendars, timelines, and execution from concept through launch • Analyze engagement trends and churn drivers to inform strategy and priorities • Implement A/B testing and control groups to measure impact and improve performance • Track and report retention, renewal, and campaign effectiveness metrics • Develop audience segmentation strategies based on behavior, tenure, and engagement • Deliver targeted messaging across lifecycle stages and improve personalization • Collaborate with Membership to improve the end-to-end member experience • Align with Product and other teams on strategy, messaging, and execution • Evaluate and pilot new channels and tactics such as SMS and push • Support go-to-market strategy for new or evolving membership offerings • Manage one or more staff members

🎯 Requirements

• 7+ years of experience in B2C subscription or membership-based organizations’ marketing, focused on retention and lifecycle marketing • Proven track record of improving retention and renewal rates and reducing churn • Strong experience with marketing automation platforms; HubSpot preferred • Ability to develop strategy and execute campaigns end-to-end • Data-driven mindset with experience using analytics and testing to optimize performance • Excellent communication and stakeholder management skills • Strong organizational skills and ability to manage multiple competing priorities • Bachelor's degree in marketing is valuable, not required • Experience in legal services or membership-based organizations, ideally bar associations, is valuable • Prior people management experience is valuable • Must be authorized to work in the United States without employer sponsorship • Required application materials: resume and cover letter • Virtual interviews may require on-camera presence

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Employee assistance program • 401(k)-retirement savings plan with matching contributions after 3 months of employment • Generous paid time off • Paid parental leave • Professional development opportunities • Employer-paid life insurance • Employer-paid disability benefits • Fully remote work arrangement • Occasional travel opportunities for conferences, member events, organizational meetings, or other business needs