Director, Product and Segment Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $220k - $245k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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NetDocuments

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

🤝 B2B

⚖️ Legal

☁️ SaaS

B2B • Legal • SaaS

NetDocuments is a leading cloud-based document management platform designed specifically for legal professionals. The platform enhances productivity by providing tools for document organization, collaboration, and automation, while ensuring high levels of security and compliance. With features like AI-driven apps, real-time messaging, and seamless integrations with applications like Microsoft 365 and DocuSign, NetDocuments empowers law firms and corporate legal teams to streamline their operations and effectively manage their documents.

📋 Description

• Define and execute differentiated go-to-market strategies for Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal segments • Tailor positioning, pricing narratives, competitive plays, and launch plans to segment-specific buying behaviors, decision-makers, and adoption patterns • Own value propositions, messaging frameworks, positioning statements, and thought leadership for NetDocuments’ product portfolio • Develop messaging for the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions • Analyze the legal technology market, segment dynamics, product-market fit, buyer personas, and emerging trends • Develop the voice of the customer through research, customer advisory boards, and field feedback • Lead competitive intelligence, including competitor monitoring, win-loss analyses, competitive positioning, and sharing insights with product teams and executives • Develop sales enablement materials including briefing documents, battle cards, training presentations, pitch decks, case studies, and sales plays • Drive product launches and go-to-market strategies in collaboration with product management, sales, content, demand generation, and other teams • Manage internal readiness, external launch plans, and cross-functional execution across segments • Support segment-relevant marketing content and campaigns, including web copy, brochures, videos, presentations, webinars, events, eBooks, and infographics • Partner on marketing plan execution from branding through demand generation • Work with industry analysts, associations, and influencers to position NetDocuments as a category leader • Guide, mentor, and develop a team of product marketers • Build a data-driven, high-performance culture focused on quantifiable outcomes and professional growth • Report to the VP of Product Marketing

🎯 Requirements

• 7+ years of experience in product marketing, segment marketing, industry marketing, or solutions marketing within enterprise or B2B SaaS software • 3+ years of experience managing or leading marketing teams • Proven track record of developing and executing go-to-market strategies across multiple customer segments or verticals • Demonstrated ability to set annual and quarterly plans, prioritize team projects, and drive execution • Bachelor’s degree in Marketing, Business Administration, or related field • Strong leadership and management skills • Passion for understanding distinct customer segments and tailoring strategy • Strong messaging voice and ability to highlight differentiation across buyer profiles and market segments • Expertise coordinating across marketing, sales, customer excellence, and product management • Ability to understand commercial, technological, and strategic drivers and build multi-year marketing strategies • Strategic and critical thinking; ability to synthesize qualitative and quantitative market feedback • Organizational and project management proficiency • Attention to detail and strong presentation skills • Adaptability to different stakeholder styles and needs • Experience working with attorneys, law firms, corporate legal departments, and/or public sector organizations preferred • Experience marketing AI-powered, data-driven, or cloud platform products preferred • Understanding of the legal technology landscape preferred • Experience working with government and public sector markets preferred • MBA or JD preferred

🏖️ Benefits

• Compensation range includes bonus, on-target earnings, base salary, and variable compensation if applicable • Work-life flexibility • Compensation and benefits recognition through Top Workplaces awards • Collaborative and inclusive work environment • Professional growth opportunities • Equal opportunity employment