Associate Director, Retention

🔥 12 hours ago

🐊 Florida, New Jersey, +2 more states – Remote

🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🤠 Texas – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Darkroom

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

📋 Description

• Lead a team of lifecycle marketing experts to drive subscriber growth and revenue • Build a retention program from the ground up for a high-growth consumer technology company • Partner cross-functionally to analyze customer behavior, activation, loyalty, and long-term customer value • Own the client’s top-line retention revenue number • Build, defend, and update the retention revenue forecast • Serve as senior point of contact for the client and meet weekly to review performance and shape initiatives • Set segmentation and lifecycle strategy • Prioritize roadmaps for flows, campaigns, and tests • Own subscription activation and retention, including trial, onboarding, conversion, loyalty, repeat purchase, and win-back programming • Conduct weekly 1:1s, manage workload and capacity, and develop direct reports • Develop the strategic campaign calendar and oversee high-volume delivery • Review client briefs and creative for approval • Set the client KPI framework and turn results into insights and recommendations • Coordinate with Performance Marketing and Strategy teams

🎯 Requirements

• 7+ years of experience in digital, growth, or lifecycle marketing, including subscription or SaaS products • Experience owning a revenue or subscriber target and building forecasts for list growth, conversion, activation, and churn • Experience scaling lifecycle programs during rapid list growth and high sending volume • Experience building lead capture, welcome series, first-conversion, and subscription activation funnels • Fluency in subscription economics, including trial-to-paid, activation, free-to-paid, upgrades, downgrades, involuntary churn, and win-back • Experience developing loyalty, referral, or rewards programming that measurably improved repeat purchase and LTV • Experience with an enterprise-grade ESP such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io • Ability to use complex segmentation, event-driven journeys, in-app and push messaging, and product data integrations • Data-driven decision-making and ability to build reporting and translate analysis into lifecycle strategy • Ability to project manage multiple workstreams in a fast-paced environment • Prior direct-report experience or exceptional cross-functional leadership skills • Excellent verbal, written communication, and presentation skills • Ability to articulate complex and technical ideas to varied audiences • Current knowledge of consumer technology, subscription, and lifecycle marketing • Clear, fluent English communication for U.S.-based clients and senior stakeholders • Ability to work 9 am–5 pm EST

🏖️ Benefits

• Unlimited PTO and US holidays • Remote-first culture • Hybrid work with weekly in-office time for employees based in or near New York or Lisbon HQs • Company-sponsored medical, dental, and vision coverage • 401(k) program with company match • Profit-sharing opportunities • Flexible parental leave • Professional growth and interdisciplinary exposure