Director, Creative Strategy

🕒 August 17

🗽 New York – Remote

🗽 New York – Remote

💵 $160k - $175k / year

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 26%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Darkroom

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🤝 B2B

☁️ SaaS

Marketing • B2B • SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

📋 Description

• Lead high-tempo creative strategy and direction for full-funnel paid media ad programs across Meta, TikTok, YouTube, Amazon, and display platforms • Own creative development end-to-end, including concepting, testing, iteration, and deliverables • Lead organic content strategies for Instagram and TikTok, including content pillars, creative direction, briefing, and performance measurement • Develop short-form video concepts, directions, and briefs that sell products and services • Translate client marketing strategy and performance data into ad concepts using metrics such as thumb-stop rate, hold rate, and clickthrough rate • Brief designers and editors on static ads, animations, mobile-first videos, and storyboards • Make tactical design adjustments in Figma and create or refine ads when needed • Present creative work and strategic rationale to stakeholders and clients • Monitor performance data with the marketing team to guide creative iterations • Design scalable processes, systems, and testing frameworks • Mentor and upskill strategists and document Darkroom’s creative strategy methodology

🎯 Requirements

• 2+ years in a Director-level or equivalent leadership role, including leading creative strategy, managing teams, and driving performance marketing results • 4+ years of creative strategy work on performance ad programs, focused on short-form video and statics • Experience creating short-form video and driving creative strategy on Meta • Digital portfolio showcasing performance ad work with short-form video, motion, and statics • Portfolio evidence showing impact on metrics such as hold rate or CTR and strong creative diversity • Ability to storyboard, cut, and ship ads • Ability to use Figma to fix hierarchy and pacing • Proficiency in Photoshop or Illustrator • Knowledge of thumb-stop rate, 3-second hold, hook retention, CTR, and CPA • Experience using Claude, Midjourney, Perplexity, Icon, Runway, or similar AI tools to increase creative speed and volume • Experience shipping ads with AI-assisted elements • Excellent written and verbal communication and client presentation skills • Ability to provide actionable feedback to designers and editors and navigate client pushback • Ability to turn vague goals into testable concepts, track results, and determine iterations independently • Comfort with Figma, including Auto Layout, components, and systems • Strong Adobe Creative Suite skills • Must have Meta performance creative ad experience, a portfolio link with performance context, full-funnel ownership, and strong client presentation and salesmanship

🏖️ Benefits

• Unlimited PTO + US holidays • Remote-First Culture • Company-sponsored medical, dental, and vision coverage • 401(k) program with company match • Profit-sharing opportunities • Flexible parental leave • Interdisciplinary growth and professional development opportunities